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Scoop.it!
"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."
Ally Greer's insight:
Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting. Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg! 
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We are hardwired for story. This post has great questions to ask yourself when considering the story you want to tell. I particularly like the idea of asking "why" over "what" the story is. In my classes, I do writing exercises to help people articulate the why of the story. Listen to Radio Lab or Ira Glass for great ex. of the why that is always embedded in their stories.
That's what humans do - tell each other stories. Try going a whole day with telling or hearing a personal story. So why is your marketing feature-based and impersonal? You know Social Media is Not Advertising. Duh! http://bit.ly/URVIVQ