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COPY - Create Loyal Customers and Raving Fans With Just Your Website

From blog.crazyegg.com

How to tweak your website copy to create loyal customers, build relationships, and generate the “know-like-trust” factor that everyone’s talking about.
Ally Greer:

Your website is your first impression. No questions asked.


How do you turn casual browsers into loyal customers who rave about you to their social circles?

-Keep it simple (there's one I bet you've never heard before ;)). What is the four word story that you want your viewers to see, process, and remember? Integrate this into your site in any way you possibly can, and make sure it's consistent across the board.


- Down with the "royal we!" If you have a team, introduce them. If you don't, introduce yourself. And by introduce, I don't mean a zombie bio. I mean a photo, a little bit about what you do, and a few things about yourself as a person as well. Getting to know you and what you're about helps current and potential customers feel that much more connected to you and, in turn, your brand.
Scoop.it!
Reactions (8)
Intriguing Networks's curator insight, July 1, 2013 6:40 AM

Is it really that simple?
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Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013

Mashup these 4 content marketing posts and your Internet marketing wins in 2013.

Ally Greer:

A great analysis of 4 posts you should read before starting your online marketing plan for 2013. Thanks for including mine, Marty!

Scoop.it!
Reactions (18)
Martin (Marty) Smith's curator insight, December 31, 2012 7:56 PM

http://www.scoop.it/t/web-content-digital-curation/p/3887156139/trends-be-discovered-in-2013-via-content-curation-and-the-interest-graph

Great article from the Scoop.it team's Ally Greer (@allygreer) on why content marketing is the much needed LION.

http://contentmarketinginstitute.com/2012/12/why-blog-isnt-generating-leads/

Great article from Marcus Sheridan aka The Sales Lion (@TheSalesLion) about the content saturation index or the ROAR of the lion.

Ally is right content marketing is the only marketing left and she is right. Marcus is also right. Everyone knows the importance of content now so the amount of DREK content being loaded up as I type this is staggering.

"We create as much digital content very 2 days now as from the dawn of man up until 2003." Former Google CEO Eric Schmidt

If Ally's excellent article is (A) and Marcus' is (B) here is (C):

Why Your Internet Marketing Must Disrupt
http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html

 

If you must play in a crowded field NEVER do so like anyone else. You and your company are unique so DISRUPT to win.

And here is (D) also from @ScentTrail (my alter ego LOL):

Imagination, Money and Internet Marketing
http://scenttrail.blogspot.com/2012/12/imagination-money-and-internet-marketing.html

 

Ally - Content marketing = NET so throw as much as possible.

Sales Lion - Already a lot of fishermen throwing lots of net, great tips on throwing yours better.

ScentTrail - Disruption Cuts through clutter.

ScentTrail - Find and live in Greatness, win hearts and minds.

 

Mashing those 4 posts together can help any Internet marketing team in 2013. What other posts should be mash into the MUST READ mix for 2013? Share your favorites and we will curate them in.
Two Pens's curator insight, January 6, 2013 9:46 PM

I like Ally Greer's post.
Mustapha Barki's curator insight, January 20, 2013 8:00 AM

http://www.scoop.it/t/engineer-betatester/p/3995239686/friendship-page-facebook
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This topic is curated by Ally Greer

Marketing manager in tech/real estate. Consumer of information & pursuer of education. Former content & community director at Scoop.it

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