Digital Marketing Digest
12.4K views | +0 today
Follow

Digital Marketing Digest

Does Website Speed Affect Your Ranking? (infographic)

From interiordesigncommunity.com

Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?”
Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?
In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.
If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Ally Greer:

Great point: if search engines yield results leading to slow sites, people will be discouraged from trusting said search engines.


As a consequence, sites with slower load times are less likely to appear in search results. If you're not sure how your load time measures up, or how to fix it if it doesn't, check out some of the tools listed in this Kissmetrics blogpost.
Scoop.it!
Reactions (197)
Mr Tozzo's curator insight, March 4, 2014 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)
Carlos Polaino Jiménez's curator insight, March 8, 2014 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 
outofseo's curator insight, April 4, 2014 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 
Sign up to comment

How Social Media Impacts SEO and Site Ranking: infographic

From blog.red-website-design.co.uk

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:


  • Social media can help search engines find and index your content faster
  •  Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankings
  • Your content will increase in search results for people connected to you
  • Increases domain authority and the number of inbound links to your website
Ally Greer:

Here's a great infographic with some key stats on how social sharing can help increase your SEO rankings.


Fun Fact: When you share your content on Scoop.it (or someone else does) it's indexed in search engines as a piece of curated content. 


What does this mean? While links shared on Scoop.it are no-follow links (like any other social network), they have a unique quality - they don't disappear after they're out of the stream. Essentially, your post is indexed as a curated post in addition to the original piece of content being indexed as a page on your site. Plus, you get all of the mentioned benefits of social sharing, like being discovered more easily and proving engagement.

Scoop.it!
Reactions (141)
Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.
Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

Sign up to comment

Facebook: The SEO Value of Likes, Shares, Comments

From www.antoniocalero.com

What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Ally Greer:

According to this post:


1 Facebook comment = 7 likes

1 Facebook share = 2 comments, 14 likes.


I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. 


When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.

Scoop.it!
Reactions (13)
Martin (Marty) Smith's curator insight, May 6, 2013 9:55 PM

Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.
Sign up to comment

[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

From leaderswest.com

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.


Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.


This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...

Scoop.it!
Reactions (96)
Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)
Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?
Sign up to comment

This topic is curated by Ally Greer

Marketing manager in tech/real estate. Consumer of information & pursuer of education. Former content & community director at Scoop.it

Follow me on:

Ally Greer
allygreermktg