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Customer Journeys 
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In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.
Via Antonino Militello, Jack Varnell
Martin (Marty) Smith's insight:
Just got a great tweet from Jack Varnell:
9Dotstrategies's curator insight,
February 27, 2014 10:12 PM
Search Engine Optimization: SEO New Rules (Infographic) #seo #new #rules 
Go Viral Exposure's curator insight,
March 3, 2014 9:54 AM
Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!
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Getting started with pinterest marketing, that has grown to over 70 million users, can be tough. Here's the beginners guide to pinterest marketing:
Martin (Marty) Smith's insight:
I'm building community faster on Pinterest THAN ANY OTHER Social Net including Scoop.it, Twitter and G+. Pinterest stands on the vanguard of the next generation of visual marketing. I had highly successful real estate broker in Boston, my friend @Bill Gassett soon to be a CrowdFunde partner, tell me he gets more traffic from Pinterest THAN ANY OTHER social net.
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![How Pinterest Drives Retail Traffic [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/Q1GdpbdVKBZK6vhCCjzWRzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
5 tips: Here's how social media sells... Via Jeff Domansky, John van den Brink
Jennifer Yaniz's curator insight,
August 9, 2013 10:37 AM
I think this is great information for both beginners and experienced SEOs who are not familiar with the options Pinterest provides for marketing and building an audience.
Jeff Domansky's curator insight,
August 10, 2013 3:01 PM
5 tips: Here's how social media sells. Useful research for marketing pros. |
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Ten Benefits of Social Media Marketing 1. Increased Brand Recognition. 2. Improved brand loyalty. 3. More Opportunities to Convert. 4. Higher conversion rates. 5. Higher Brand Authority. 6. Increased Inbound Traffic. 7. Decreased Marketing Costs 8. Better Search Engine Rankings 9. Richer Customer Experiences. 10. Improved Customer Insights
Martin (Marty) Smith's insight:
I agree with 9 out of 10. I don't think social media, done right, lowers your marketing costs (#7). Maybe eventually, and eventually is in three years or more when your social engine is really tuned, you might sort of lower costs.
Jakarta Web Developer's curator insight,
August 12, 2014 10:23 AM
Social Media Marketing's Top 10 Benefits via Forbes
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Mark Kelley, co-founder and CEO at Taggs (www.taggs.co), a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts.
Martin (Marty) Smith's insight:
Wow, this study was almost perfectly backwards from my predictions and experience designing a website. Fascinating to know you get more likes on Facebook by showing a hand holding a cup of coffee than a head shot - a little crazy but FB is crazy and so different.
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3 Tips: Using Social Media Strategy to turn Fans and Followers into Customers Social media strategy is still something that does not have a wide grasp amongst small business and entrepreneurs. I am... Via The Fish Firm II
Martin (Marty) Smith's insight:
No surprise to my regular readers #3 is my favorite tip and by a huge distance over the other two.
Tyler Richendollar's curator insight,
September 4, 2013 9:40 AM
Social Media is not a guarantee for conversions. But, Social Media is a great way to engage end-users. 
IOANNIS APOSTOLOU's curator insight,
September 5, 2013 8:57 AM
A tip becomes positive depending on how we will implement it for our entity!
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![25 Must Have New Social Media Conversion Tools [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/n8LdbFItzFfOKRT_k1YFhTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?
If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.
I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)
Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:
Philip Search's curator insight,
November 12, 2013 9:18 AM
Social Media explained the #Hospitality way |
Social media is shifting the "customer journey" and the conversion funnel thinking. Today what happens after an online sales is arguably more important than what happens before. Win advocacy or die.