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GraphQL is a widely used tool allowing applications written in different programming languages to talk to one another. Via Charles Tiayon 
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Ello Manifesto We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life. You are not a product. Mark Traphagen
https://plus.google.com/102639884404823294558/posts/ZxRjQkTFPhf Mark's Free Ello Guide
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![We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/m4fVaSDGPgl8F1M-6W8CXzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have. Marty Note
Holly Knowles's curator insight,
May 16, 2014 1:24 AM
These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.
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Rescooped by Martin (Marty) Smith from MarketingHits |
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By now most businesses have realized the growth potential that an active Facebook account can bring, but not everyone is seeing the results.
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Scooped by Martin (Marty) Smith |
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![Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/lbKRrG5m2YzjbS5sKKKdNTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic reveals some of the biggest recent trends in social sharing, including just how much Pinterest's popularity has grown.
Marty Note
Great infographic from my friend @Phil Buckleyshowing the rise of visual marketing a MONSTER TREND for 2014.
In Europa werden 47% der Inhalte allein über Facebook geteilt, hinzu kommen noch mal 45% über Twitter. Den Rest teilen sich Google+, LinkedIn und -syurpriz (russ.: Überraschung)- VKontakt, das russische Social Network. Pinterest - obwohl es in USA bereits eine sehr große Rolle spielt - ist im Rest der Welt noch nicht so verbreitet.
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12 Last-Minute Super Festive Facebook Holiday Contest Ideas
Business 2 Community
Wait, what?! You haven't put up any Facebook contests yet this month? No worries! We've got 12 really easy contest ideas that you can implement in minutes, right here!
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Scooped by Martin (Marty) Smith |
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Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail
The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).
When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).
if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).
Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..
If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.
I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).
klout.com sounds like a sort of digital credit score. wow. SO -- use this as a basis for formulating your, "how to handle unfriendly friends on facebook policy."
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Rescooped by Martin (Marty) Smith from Design, Science and Technology |
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![45 Amazing Social Media Facts of 2013 [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/-80FLjnbZ8zgaLTCTqO1Djl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.
A few of the statistics:
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites
Even more amazing facts; and these can be useful for marketers!
Interesting stats, but for the business marketer, does it convert to revenue?
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Scooped by Martin (Marty) Smith |
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Don’t know your hashtags from your handbags? You’re a #bigfanofhashtags but want to know what it’s integration into Facebook will mean for brands? Read on.
The # hashtag is the greatest underutilized secret weapon in Internet marketing. This post explains why and how to use it.
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![Email Most Valuable SOCIAL Network [Infogrpahic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/slUoQOHopE4FDUmdj5YcIzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Tapestry Not Either Or
AND is the most important work in an Internet marketer's vocabulary as htis infogrpahic showing the profitability of different social tactics makes clear.
Email Rocks
You wouldn't be too far wrong if you viewed ALL of your social marketing as having a single purpose - building your email list. Social may be a POOR conversion medium if you think of conversion as MONEY, but it works great when you ask people to join your tribe.
Once joined magical things can happen not the least of which is you have to BUY LESS support from outside. Once your tribe is built and scaling you control your own destiny. If Google trashes your organic listings you have a way to recover.
If a competitor steals away customers with an amazing offer you can counter with email marketing to YOUR tribe. Makes you wonder why we aren't spending a lot more time finding new ways to build our list such as:
* Appointing List Building Ambassadors (i.e. give your 1% contributors the job of helping to build your list).
* Contest and games designed to build our lists.
* Facebook advertising (building our list was what I could get FB to do).
* Join Our Email Tribe CTAs all over everything.
* QRCodes that prompt mobile signups.
* etc...
We've ignored email for the shiny new things. Perhaps we should go back to the tried, true and profitable most social network - our email lists.
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Scooped by Martin (Marty) Smith |
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![Discuss PADS and PHONES To Reach Men and Women On Facebook [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/wLnsi4NOvIXx9CjHn5LHiTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
An interesting infographic here that that takes a look at 'What Men and Women ‘Like’ on Facebook' and uses that to highlight a shift in a defined pattern in
Great infograpic that shows there are few topics you can discuss on Facebook that appeal equally to MEN and WOMEN. iPads and mobile phones are the excpetion to that rule.
Combine this graphic with the "when to post" graphic I just pinned to ScentTrail Social http://pinterest.com/pin/204139795581877124/
ScentTrail on Pinterest: http://pinterest.com/scenttrail/
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Scooped by Martin (Marty) Smith |
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![Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/QpNyZcDtat4YeQoAXThTuzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]
FIPT = Facebook, Instagram, Pinterest and Twitter
FIPT or Facebook, Instagram, Pinterest and Twitter have put up some amazing numbers this last year proving SMM is here to stay and here for real. Debate the ROI at your company's marketing peril.
Time to get into the social media deep in is upon Internet marketers. As I stated in Social Media Marketing The Most Important ROI, the key isn't what SMM does to the bottom line thought as this infographic proves those kinds of returns are coming.
Social media marketing's most powerful return is how it changes US as the wall between US and THEM slips silently into the past.
Social Media Marketing The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/
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Scooped by Martin (Marty) Smith |
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Social Media Darwinism
The world is irretrievably social. If you combine the Eli Pariser’s “Filter Bubbles” with how social media is becoming a search engine you will understand how your online branding and marketing can win and win big.
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Rescooped by Martin (Marty) Smith from AtDotCom Social media |
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If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.
Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty
How often should you post on social media?
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Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy:
* We like Facebook for social login.
* Customer service via social nets grows especially on Twitter.
* Youngsters NOT unfriending Facebook.
* Instragam fastest growing site globally.
Marty Note
I'm not a big fan of Facebook marketing, but may need to rethink that at least on the social login and "trust mark" side of the equation. Not surprised to see customer service growing on Twitter (duh). Think what it will do when most companies understand that Twitter is NOT broadcast push platform but a pull conversation media.
Instagram growing fastest doesn't surprise. Visual marketing is growing and growing and growing with Instagram leading the charge. Surprised to see Pinterest so far down the list since they occupy much the same space, but Instragram is more mobile phone friendly.
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Suggested by Belinda Summers |
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Mark Kelley, co-founder and CEO at Taggs (www.taggs.co), a visual content marketing software provider, headed a study on how different types of pictures affect the way Facebook users respond to certain brand marketing posts.
Wow, this study was almost perfectly backwards from my predictions and experience designing a website. Fascinating to know you get more likes on Facebook by showing a hand holding a cup of coffee than a head shot - a little crazy but FB is crazy and so different.
Only way to be successful on FB is to know the stated and hidden "rules of the road" like these for picture usage.
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Scooped by Martin (Marty) Smith |
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Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.
If I want to serialize stories Storify.
If I want to test an infographic Pinterest.
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
It's the singer, not the song. Thrilling article about match the hatch for your content
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The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers.
Great post here about the ever changing merry-go-round that is Facebook marketing. Here is what Facebook's latest changes mean:
Great Curatti.com post and good idea to assume those tips apply to all social nets.
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Suggested by Agnipravo Sengupta |
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Social Media sites these days are playing a very significant role in society among different communities and different age groups of people. Let`s take a look at the stats and facts in details.
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Rescooped by Martin (Marty) Smith from MarketingHits |
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![Helpful Social Media Statistics [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/jHGXfJ6Lhsu2TmJ0JkMkKjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media is one of those things that businesses of all sizes know that they need to do, but they are not really sure how to do it, where they can find the time to do it, or if they are willing to pay someone else to do it.
Several useful social media stats here including why you should only post once or max twice a day on Facebok and why blogging is so critical now.
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Suggested by Belinda Summers |
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Okay, people are all-eyes-and-ears on social media. But attention doesn’t always equate to productivity. So is it really working?
We will know we are truly THERE when there isn't a need for an article like this, an article that sings social media's praise as if it was needed. Sad thing is we still need reassurance.
It is as if we can't get comfortable with what is clear and right in front of us. The old ways are more than gone they are all but fogotten. The new ways are here and have been for longer than most realize.
Net effect? We will know we've successfully arrived at NOW when we no longer have a need for an article like this until then read away.
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Rescooped by Martin (Marty) Smith from MarketingHits |
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Wow, this infographic cover tons of territory fast. Great and very "ean content movement".
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Scooped by Martin (Marty) Smith |
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What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.
According to this post:
1 Facebook comment = 7 likes
1 Facebook share = 2 comments, 14 likes.
I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes.
When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.
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Scooped by Martin (Marty) Smith |
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![Q: Can Graph Search Make You Money? A: YES [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/wSjRBNrunRBmUHS7c4bzGzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Facebook's Graph Search has several uses, such as looking up restaurants in Tokyo that your friends like, or seeing photos that they've posted from San Francisco.
There Money In Facebook Graph Search
I sense there is money to be made with graph search. I haven't figured out exactly how to make money yet, but this infographic helps by clearly defining what Facebook Graphi Search is all about and how you can take advantage.
![UPDATES - How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/jkBN7kjCnnXc9hk-p3VWkzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
News to me.