Social Marketing Revolution

Marty Note - Life Going To the Dogs
Congrats to our friends at Durham, NC based Dognition for yet another amazing mention in last Saturday's New York Times. Dognition is a cool product. It's a Myers-Briggs personality profile for your dog.

How can you find out your dog's personality? Easy, you play with your dog just like you normally would, but this time you take some notes. Dognition is reporting amazing benefits from knowing a dog's personality including:

* Helps get rescue dogs adopted.

* Helps owners know how to interact with their dogs better.

* Trains owners (lol).
* Helps dog owners thinking about adopting another dog understand what kind of dog might be best.

We are helping out at Dognition and may be developing a IndieGoGo campaign to see how many rescue dogs we can get adopted (love that crowdfunding). Stay tuned and check out
https://www.dognition.com

HUGE NEWS
Scoop.it adding authorship and the ability to post directly to a GooglePlus brand page is HUGE. I love BOTH tools for different things:

* GooglePlus rocks longform content and conversations.
* Scoop.it helps curate the REACH needed to do effective content marketing in today's Content Shock world.

By adding Google authorship Scoop.it creates benefits for the commons as the rising tide of all those well ranked authors tag up AND they give credit back to individual curators. Brilliant and a BIG vote FOR author rank. I believe Scoop.it is the FIRST major "commons" play to take this significant action.

The action is significant because it shares BACK benefit we, the curators who use Scoop.it, create. There are many "commons" around such as Facebook, Twitter and Kickstarter. Most "commons" feed off the power a user brings and multiplies it by the thousands or even millions using their platform.

This is why the "commons" forms the new math, the new "thank you" economy. Problem is most commons are all TAKE and rarely give back or they don't give back anywhere close to the value they've received. Today Scoop.it said they are willing to collaborate with their curators. BRAVO!

The other new feature, the ability to curate directly into Google brand pages, may make those pages actually work. I find it hard to remember to post beyond my personal page. This new Scoop.it feature will make it easy to curate content to CrowdFunde and Scenttrail.

My friend @Bill Gassettchallenged his GPlus army to use Scoop.it the other day. The reaction wasn't as enthusiastic as he or I would have liked (lol). Now there is NO QUESTION that the combination of G+ and Scoop.it makes a more powerful tool set than either alone. So I would challenge my big time G+ friends to add in Scoop.it since that rising tide will lift OUR BOATS :). M