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Scoop.it!
Social Media Darwinism 
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Scoop.it!
Social Media Marketing Tools Twitter: 6 Years Scoop.it Use: 3 Years Scoop.it: 34,000 Haiku Deck: Doesn't Offer Yet (have talked to them about this)
Neil Ferree's curator insight,
December 31, 2014 4:58 PM
Metrics that Matter from an A+ Content Curator @Martin (Marty) Smith
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Rescooped by Martin (Marty) Smith from AtDotCom Social media |
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Being able to produce a “viral sensation” on social media may seem like magic, but Twitter hopes to uncover the secret sauce behind the world’s more viral tweets. The question is, can you really boil down “going viral” to an algorithm?
Predicting virality, however, is not as easy as looking at how many retweets a tweet is getting and assuming it will “go viral”. Just think about Gangnam Style… who could have ever predicted how far and wide this infectious pop phenomenon would travel? And plenty of marketing firms have spent top dollar on YouTube videos with all the elements of “virality” – like cute cats, memes and hipster-cool spokespeople – only to have them flop.
Plus, there are different degrees of online virality. Some videos, photos and other content seem to bubble to the collective surface of the internet – again, think Gangnam. I bet even your grandma would recognize the tune. But other forms of virality exist, and might be even more important. What’s hot among my peers or colleagues would probably hold my attention longer than a generic trend, and I’d consider it more valuable to be able to tap into what’s “going viral” in my own network.
Viral On Demand
The Holy Grail of content marketing is finding the "vial" formula. Viral is so context specific and context changes so fast even knowing the components guarantee nothing.
Can Twitter's experiments produce viral on demand? Doubtful because the variables, both known and unknown, conscious and subconscious are vast and their combination highly variable in TIME.
Can Twitter know what Tweets are most likely to blow up? This seems a more achievable goal, one the experimenter (Twitter) could certainly influence WHAT content could climb.
Ultimately we are all on this journey as we watch analytics and attempt to find the "magic formula" of converting content. Wish Twitter well in their secret search for viral on demand but, much like the Grail, think they will end up realizing you can't get there from here.
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Suggested by Belinda Summers |
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Okay, people are all-eyes-and-ears on social media. But attention doesn’t always equate to productivity. So is it really working?
We will know we are truly THERE when there isn't a need for an article like this, an article that sings social media's praise as if it was needed. Sad thing is we still need reassurance.
It is as if we can't get comfortable with what is clear and right in front of us. The old ways are more than gone they are all but fogotten. The new ways are here and have been for longer than most realize.
Net effect? We will know we've successfully arrived at NOW when we no longer have a need for an article like this until then read away.
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Rescooped by Martin (Marty) Smith from Startup, Business, Tech, Growth, Marketing, Design, UX, Tools, Resources, Lists, Tips |
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This article covers the best Twitter tools to use in 2015 for getting better marketing results. If you want to get the most out of this year: click now!
Great list of "new to me" Twitter tools. Twitter is the "radio of the web" and so indispensable to an online marketing strategy. Content evolves, changes and spins. As it does so always good idea to share the latest revolutions on Twitter.
Just don't forget to curate content from from other trusted sources related to your brands and don't push too hard. Twitter is like water - hard to hold in your hand and always flowing downstream.
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Scooped by Martin (Marty) Smith |
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Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.
You Know Your Company Is A Social Media Snob If...
* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow.
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!
* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.
* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.
* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.
* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).
* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way.
* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.
* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.
Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.
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Scooped by Martin (Marty) Smith |
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![Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/lbKRrG5m2YzjbS5sKKKdNTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic reveals some of the biggest recent trends in social sharing, including just how much Pinterest's popularity has grown.
Marty Note
Great infographic from my friend @Phil Buckleyshowing the rise of visual marketing a MONSTER TREND for 2014.
In Europa werden 47% der Inhalte allein über Facebook geteilt, hinzu kommen noch mal 45% über Twitter. Den Rest teilen sich Google+, LinkedIn und -syurpriz (russ.: Überraschung)- VKontakt, das russische Social Network. Pinterest - obwohl es in USA bereits eine sehr große Rolle spielt - ist im Rest der Welt noch nicht so verbreitet.
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Rescooped by Martin (Marty) Smith from MarketingHits |
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![New Stats Show Nearly One Fifth Of US Internet Users Are On Twitter [CHART] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/h27Nun3V9nFAXmPn5w_aJDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The chart breaks down the number of Twitter users by gender (a slightly higher proportion of men than women are on Twitter), ethnicity (28 percent of hispanics are Twitter users), age group (30% of 18 to 29 year olds are on Twitter compared to just 5 percent of those aged 65+), income (the wealthy seem to really like Twitter, with 22% of those making more than $75,000 signing up) and whether they’re urban (21%), suburban (18%), or rural (11%).
Great Twitter stats. Use it or be left out.
