Social Marketing Revolution

HBO’s Games &  Game Theory
Game of Thrones season 5 finale was disturbing, depressing and as close to experiencing chemotherapy by watching TV you will ever get (and we hope you ever get period). The season 5 finale has us wondering if social media marketing is changing the way we create art and not always in good ways. 

What about you? Share your GOT and social media thoughts on Curagami: http://www.curagami.com/magical-thinking/news/game-of-thrones-whack-a-mole/  

Weekly Cool Tools from The Tool Guy
If you've never followed or read Robin Good's tool reviews they are works of art. Robin is the best "tool guy" on the planet. Robin has started sending out a weekly Tools of the Week email. Here are his selections for this week:

5) Cloud Storage Cost Comparisons
https://cloudvertical.com/

Foll @Robin Goodand subscribe to his Tech Tool Roundup (couldn't find the link to encourage subscription, so Robin if you read this ping the link to subscribe and will include).

Sign up for Robin's Newsletter Here:
http://forms.aweber.com/form/61/518534561.htm

The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.

As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.

We may NEVER need water and canned goods...sadly.

Social Media Doubters Begone
Created an interesting spontaneous "campaign" for New Years. New Years day is my birthday. It is my father's birthday too. After a great suggestion from @Kelly HungerfordI set up a spontaneous event.

Every Happy Birth generated a $10 donation to Dr. John Byrd's work at the James Cancer Center at Ohio State where I'm being treated for the leukemia my father and I share.

After the event I created a report showing where my 72 Happy Birthdays came from:

33% Came from Social Media Friends (many made here on @Scoop.it).
24% came from work friends.

19% came from Greenwich (where I grew up during a special time)
12% came from Vassar where I graduated i 1980
11% came from Choate where I graduated in 1976

Still think social media doesn't matter? As I noted in the GPlus post, the ONLY thing that can scale in that list is Social Media. I may be able to incrementally increase my alumni networks, but only Social Media can quadruple.

The future is social. Get used to it and realize it changes everything.

Ten Benefits of Social Media Marketing

1. Increased Brand Recognition.

2. Improved brand loyalty.

3. More Opportunities to Convert.

4. Higher conversion rates.

5. Higher Brand Authority.

6. Increased Inbound Traffic.

7. Decreased Marketing Costs

8. Better Search Engine Rankings

9. Richer Customer Experiences.

10. Improved Customer Insights

In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.

Does your business LOVE social media marketing OR are you simply complying with lowest requirements. Take the test to find out and discover tips to learn how to love social media marketing.

A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Marty Note
Don't be fooled by nattering nabobs of negativity. Social media is changing the world and marketing at its core. Here's why....

Social Slow TV
Thomas Hellum's "boring TV" isn't that boring if you care about share. Why does the longest documentary ever shot captivate? TV too is about to become a 2 way street thanks to the social / mobile web.

Hellum's Norwegian production are near and dear to our hearts and our launch of NearThereNow.com a home for people to share their arrivals, departures and "slow TV" versions of trips in planes, trains and automobiles.

Near There How Videos
http://www.neartherenow.com

Excitement may be overwrought. Look at how much free media Heellum generates from creating "boring TV" and realize what is driving hypnotic success:

* Participation in real time.

* Not editing the timeline.

* Slowing the frame of reference so anyone can understand fully.

* Creating a social event long enough to let many get involved.

* Not editing how those who want to contribute do.

All great web marketing / online community building lessons too. Hope you will upload your NearThereNow Videos the next time you are arriving or leaving a favorite place. Sharing makes leaving hurt less. Sharing make arrival all the more exciting.

Marty Note
Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:

1. You are NOT Your Customer—Do Your Research

1. Frequency Isn’t a Bad Thing

1. Story is Important
   
   

Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".

There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.

"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly.

And when told to classify the different types of people who are failing at social media marketing, I came up with 3 categories."

Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.