Your new post is loading...
Sheena Iyengar gave a TED talk called The Art of Choosing which was about her research into the nature of choice in the Western world with some very telling comparisons from other cultures. She talked about three main assumptions about choice in the West. The first is that the primary locus of choice is the individual. The second is that more options will mean that people will make better choices. Finally, that one must never say no to choice.
