How The World Spends Its Time Online [INFOGRAPHIC]
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I assume by "portals" they mean Yahoo, Wikipedia & dating sites such as eHarmony. Portals are part search, part social and part community. The power of community in the new ecommerce and content marketing can't be over estimated.
This is why our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com) is so focused on conversations and the future value they bring.