Social Marketing Revolution
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3 Reasons Marketers Fail Using Social Media | @TedRubin

3 Reasons Marketers Fail Using Social Media | @TedRubin | Social Marketing Revolution | Scoop.it

Marty Note
Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:

  1. You are NOT Your Customer—Do Your Research
  1. Frequency Isn’t a Bad Thing
  1. Story is Important

Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".


Neil Ferree's curator insight, December 31, 2014 5:05 PM

Finding your voice, your tempo, your style and your frequency are "almost" as important as the content you curate and share.

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Social Media Marketing's Party Has Started!

Social Media Marketing's Party Has Started! | Social Marketing Revolution | Scoop.it

Tackling a social media marketing plan is a bit like eating an elephant - you gotta do it just one bite at a time. 

Marty Note
Great starter advice here such as:

Steer clear of divisive topics. Sharing strong opinions on sensitive topics – from politics to parenting – can alienate potential customers. Especially if they have nothing to do with your business, keep opinions away from your social media.

Share and share alike. If you want to grow your network, take the time to provide feedback to people you network with. Share comments on posts in Google+ circles, “like” things on Facebook, take the time to retweet. Oftentimes people in your community will respond in kind.

Add insight. Providing tips or insight to your network gives your business credibility. Take the time to share information that your customers may value.

Master the #hashtag. 

If you haven't come to the realization social media IS your business never too late to get with the program. Get started with social media.  

 

Witmer Group's comment, April 6, 2014 11:59 AM
Thanks for scooping and sharing!
Witmer Group's comment, April 9, 2014 11:54 AM
Thank you for scooping!
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5 Social Media Marketing Safety Tips: Part 2

5 Social Media Marketing Safety Tips: Part 2 | Social Marketing Revolution | Scoop.it
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.

Martin (Marty) Smith's insight:

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Facebook's Latest News Feed Algorithm Changes & What They Mean For Your Social Marketing via @curatti_

Facebook's Latest News Feed Algorithm Changes & What They Mean For Your Social Marketing via @curatti_ | Social Marketing Revolution | Scoop.it
The Ever Changing Content Carousel It’s no question that content is important on social media, and has been a large driver of social media’s meteoric rise as a preferred choice for marketers.
Martin (Marty) Smith's insight:

Great post here about the ever changing merry-go-round that is Facebook marketing. Here is what Facebook's latest changes mean:

  • Writing skills now matter more.
  • Social media is a work IN PROGRESS
  • Engagement Matters too.
  • Stay Social Network Agnostic


Great Curatti.com post and good idea to assume those tips apply to all social nets.

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