Tackling a social media marketing plan is a bit like eating an elephant - you gotta do it just one bite at a time.
Marty Note
Great starter advice here such as:
Steer clear of divisive topics. Sharing strong opinions on sensitive topics – from politics to parenting – can alienate potential customers. Especially if they have nothing to do with your business, keep opinions away from your social media.
Share and share alike. If you want to grow your network, take the time to provide feedback to people you network with. Share comments on posts in Google+ circles, “like” things on Facebook, take the time to retweet. Oftentimes people in your community will respond in kind.
Add insight. Providing tips or insight to your network gives your business credibility. Take the time to share information that your customers may value.
Master the #hashtag.
If you haven't come to the realization social media IS your business never too late to get with the program. Get started with social media.
Finding your voice, your tempo, your style and your frequency are "almost" as important as the content you curate and share.