You’re measuring content marketing ROI wrong if you don’t track first-click attribution. Here's why you're underestimating revenue from content marketing by 33 percent.
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Marketing: Digital, CPG, B2B
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Content marketing can be a great tool for growing traffic, increasing online exposure, obtaining leads, and generating incremental revenue. However, if you don’t nurture your strategy over time, you risk losing its effectiveness.In order to make...
Gina Tucker:
Are you tracking engagement on your posts? 
Marteq's curator insight,
April 2, 2015 4:18 PM
If it doesn't tie directly or indirectly to business objectives, don't bother, e.g., rather than a CTR, look to conversion rates. 
Roberto Cucco's curator insight,
April 4, 2015 9:24 AM
KPI per il content marketing. Per gli articoli non contano solo le visite |
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Gina Tucker
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So based in this approach, if someone clicks through from a search ad, reviews content, receives a triggered email, clicks on that link, then how do you parse each activity's contribution?