Marketing: Digital, CPG, B2B
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Writing effective social media posts is a science, here are a few tips to improve your performance
Gina Tucker:

Want your brand to resonate with your audience on social media? Make your posts long enough to gather trust, short enough to keep your group's attention, and make them compatible on different devices (mobile vs browser). Post with a purpose. Don't simply promote your brand, use content to demonstrate knowledge about your industry as a whole and let yourself become a thought leader. Give your posts time to simmer, don't let them fade if you spent a lot of time on them! 

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Jeff Domansky's curator insight, October 15, 2014 12:56 AM

Writing effective social media posts is a science, here are a few tips to improve your performance from Neil Patel.

For businesses where the value of content marketing may not be as clear-cut as others, it may be worth aiming to get buy-in for a pilot or test program, rather than trying to get your boss to go “all-in” at once. However, while this may seem like a smaller battle, it won’t necessarily be an easier one to win — unless you are well prepared with a solid plan that positions content marketing as something well worth committing to....

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Jeff Domansky's curator insight, August 21, 2014 11:31 PM

Here's some help convincing the boss that content marketing makes business sense.

OXY GREY's curator insight, August 22, 2014 8:27 AM

Ideal pour expliquer le pouvoir du Marketing de Contenu à votre management.

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Gina Tucker

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