These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO.

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Here are the three SEO basics all content marketers must get their heads around:

 

1. Key Terms- 

a) Using the key term in the title- The title of your piece will often get used as the title tag for the page your website is hosted on. The title tag significantly influences the ranking potential for a web page and, as such, it needs to contain the key term you’re targeting. To make it easier, when you’re devising the titles of your blog pieces or content, you should try and put the key term in the title.

b) Using key terms in the copy- For modern SEO, it’s important to ensure that you’re using the key terms you want to target in the copy of your content, but it’s not as complicated as it used to be. By analysing data and the way people use Google, it could learn that “ marketing software” and “marketing system” were the same thing. They could display results for both of the key terms and produce a better results page for the user.

2. Copy Length-  The key take away for content marketers when it comes to Panda is that it actively seeks out to penalise sites who have a low word count on their pages.

Make sure your content is a minimum of 600 words. It really is as simple as that.

 

3. Link Building-  Techniques such as including “Tweet this quote” buttons in blogs allow you to encourage people to share your content and increase the likelihood that people will see it and link to it - simple to implement but with huge potential for making an impact.

 

 

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Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements.…