Marketing: Digital, CPG, B2B
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February 4, 2015

Why Are So Many Blog Post Headlines Framed as Questions? - Kapost Content Marketing Blog
Gina Tucker
The purpose of a blog post headline is to convince readers to click on the link, or to scroll down and continue reading the post. A good title grabs attent
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Click hole?

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January 3, 2015

12 Social Media Tools for Your SEO Strategy
Gina Tucker
I recently did an inventory of all the internet marketing tools I’ve used over years for my recent Kindle resource, 99 SEO Tools for 99 Cents.
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October 16, 2014

Why Content and Social Media Marketing are the New SEO
Gina Tucker
SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently.
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The SEO Process includes 7 steps. 


1) Research and Analysis

2) Keyword Opportunities

3) Coding and Implementation

4) Copywriting and Implementation

5) Speed & Site Performance

6) Marketing & Link Building

7) Rankings Report & Tracing. 


Content marketing is essential to building great SEO. Consumer facing brands need to keep their social networks and blog updated on a regular basis. Some common problems include producing engaging content, enough content, the budget for a content strategy, the lack of executive support, and creating a variety of content. There are tools that can help (like Scoop.it)!

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Arafat's comment, October 17, 2014 12:48 AM
Thanks for share. http://www.whitehatworlds.com/
Guillaume Decugis's curator insight, October 17, 2014 12:08 PM

It's been a while now that SEO experts such as Lee Odden or Rand Fishkin have commented on the algorithm changes of Google that completely changed SEO from an obscure technical back linking technique to a much more human ability to produce content humans enjoy and like to share. 


This post gives a number of actionable tips on how to implement a successful SEO strategy in 2014. 


But beyond the list of tips, SEO today boils down mostly to publishing content that your targeted audience will enjoy: because it educates, it entertains them, it informs them, etc...


And therefore the key to success is being consistent which - as the above chart shows - is the main challenge today: producing a constant stream of high quality content is not just tough, it's impossible. Even major media groups have given up on this as they got beaten by the Huffington Post (which this post is interestingly from), BuzzFeed and Upworthy. Mixing your own content with curated content however does not only makes this possible but also makes your entire site and publishing efforts more credible. 
Ken Dickens's curator insight, October 20, 2014 3:37 PM

Standard On-Page SEO Practices still apply because this is the entry point for Google to know what a page is about and index it correctly.  But, creating great content is what it is all about.  -Ken
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October 14, 2014

Content Marketing Strategy: Are You Generating Content Variety?
Gina Tucker
Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements.…
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It's not enough to simply have content. Your content needs to be relevant, valuable, and updated regularly. Content marketing can generate thought leadership as well as help with SEO and brand awareness. It helps you fill your social networks, feed your blog, and demonstrate thought leadership to your customers. 

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October 7, 2014

10 Content Creation Tools For The Marketing Team Of One
Gina Tucker
Does it feel like you’re working a 25 hour day yet you’re still drowning in the ocean that is online marketing? As a Marketing Team of One you need to perform the same tasks that any u…
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Small businesses may struggle to keep up with their larger competitors when it comes to content marketing. While creating original content is essential, curation can help keep your website up-to-date with content that, while not original, will help both with SEO and with reader engagement, at a fraction of the cost and time. 

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Ari's curator insight, October 6, 2014 5:17 PM

It is true that customer LOVE content. And moreover, they love great content. Writing that ENGAGES your customers emotionally and intellectually (or even physically or spiritually, depending on your business) will definitely win business!
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September 30, 2014

How Emotional Storytelling Makes a Good Story Great for Business
Gina Tucker
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
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A.K.Andrew's curator insight, September 28, 2014 11:42 AM

People need readable material in any context and everyone loves stories.
Rob Patterson's curator insight, September 29, 2014 12:16 AM

#storytelling
Nadhirah Aljffri's curator insight, September 29, 2014 6:09 AM

I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand. 
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