Marketing: Digital, CPG, B2B
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Gina Tucker:

helpful for 2015

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Marteq's curator insight, December 3, 2014 7:48 PM

Thank you Aberdeen!

When you are a company getting started with your social media strategy, what do you usually ask? 


Probably something like "Where should I promote my stuff?"; "Do I need to be everywhere?"; "What's the best time to post content?"


Chances that you are forgetting a very important question: "What is the source of my rich content?" In other words, where should my content come from? 


The answer is in this excellent piece penned by Mark Schaefer. Read it at http://www.businessesgrow.com/2013/02/10/the-one-core-secret-to-social-media-marketing-success/  

Gina Tucker:

Always attribute the source of your content. 

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Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements.…
Gina Tucker:

It's not enough to simply have content. Your content needs to be relevant, valuable, and updated regularly. Content marketing can generate thought leadership as well as help with SEO and brand awareness. It helps you fill your social networks, feed your blog, and demonstrate thought leadership to your customers. 

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