So you’ve got the basics of Twitter down pat. You follow influential marketers and industry leaders. You tweet links to your new blog posts and white papers. You and Larry (that’s the name of the Twitter bird—who knew?) are pretty much best friends.,N,

ow that you’ve established yourself on Twitter, what are the next steps you can take to really excel on this microblogging platform? Let’s take a look at how you can use social listening on Twitter to delight your current customers and generate more leads...