We all love an easy win, and they don’t get easier than an Instagram giveaway.Running a brand giveaway on the visual social media platform boosts traffic, increases your follower count, and gives your branding…...

The best brand advocates are happy customers. Leverage their support with win-win referral programs, their own content, and authentic testimonials.

Strong brand storytelling establishes a sense of belonging among your customers. LiveArea Director of Strategic Commerce Consulting, Chuck Cantrell, explains how great brand stories are created.

If you're not using social intelligence to drive your storytelling, you're missing an opportunity. Here's how Visa does it.

Social intelligence is the best way to compete - especially in an industry like hospitality, where the "product" on offer is the same for all. Here are some insights from our newest report.

The difference between purchases made by Prime members and other shoppers is growing on Amazon, according to a new study by Consumer Intelligence Research...

How the retail sector is embracing Content Intelligence and AI to provide a more personalized experience to their customers....

Experts say that Dollar Tree, the discount store chain that sells products for $1 and under, will be the retailer worst hit by tariffs.

In the accessories category, Europe dominates the luxury market. Not only does it host some of the most sought after brands in the world, it generates the most love for these offerings. The social listening story around each offers insight around why this is, and how competitors can take steps to...

Unilever has not given up hope of overhauling its dual structure, insisting there remains shareholder support for simplifying the business despite opposition to its plans to move its headquarters out of the UK.

British shoppers are being deceived into buying products online by unscrupulous sellers on Amazon using fake and paid-for reviews, an investigation has found.

These companies have been named the inaugural class of PepsiCo's Nutrition Greenhouse Program in North America.

Putting all of your marketing eggs in the social media basket is a dangerous game.

Finnish retailer S-Group opens up its data analytics so customers can see what they spend by product type.

With Chinese buyers embracing homegrown brands, the big names of Western luxury might no longer carry the same weight only a few years from now.

It plans more research into sustainable materials, and to keep up its rapid expansion in the US and overseas.

The majority of consumers and small business owners prefer to text each other more often, according to a recent survey.

Leafy greens — specifically those sold prewashed — are one of the riskiest foods when it comes to food poisoning.

In yet another sign that consumer goods giants no longer have the upper hand when it comes to winning today’s consumers, a study has found that more than $17 billion in U.S. CPG industry sales have shifted from large players to small ones since 2013.

Brands are still afraid of losing customers if they participate in political controversies. What's new is, they think controversies can win them customers, too — if they engage from the left.

What is the content marketing Thanksgiving turkey analogy? Look for opportunities to repurpose content exactly as you would do with turkey leftovers.

Are you ranking for informational, navigational or transactional content?

B2B Marketing Analytics was built to be a marketer’s best friend. This one-stop data powerhouse is your trusty sidekick that can provide critical business insights and streamline your day-to-day processes.

Oracle's Christiane Soto describes the steps for marketers to consider when crafting successful loyalty programs...

Are customer experience analytics really necessary? Our new CX analytics report indicates many brands don't think so - but this is short-sighted thinking. Here's why.