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The Value Proposition Designer (VP Designer) allows you to zoom into the details of your Value Proposition and the Customer Segments you target. You can use it as a poster (cf image below) to design better Value Propositions with sticky notes. However, to make sure your customers really want what you design, you’ll need to test all the assumptions you make with the VP Designer. 
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One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.
The revenue model you select is basically the implementation of your business strategy, and the key to attaining your financial objectives. Obviously, it must be grounded by the characteristics of the market and customers you choose to serve, the pricing model of existing competitors, and a strategy you believe is consistent with your future products and direction.
So what are some of the most common revenue models being used by startups today? Here is a summary, with some of the pros and cons or special considerations for each:
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There are a lot of reasons why business models fail. Understanding them can help us better manage risks. In this post I sketch out the four main types of failure. In the brief video below I broadly categorized business model failures :
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In today’s fast-paced world of internet business, it seems like every Internet entrepreneur is making a profit from web-based products or services. But amongst the vast number of start-up companies, not every new business is an instant success
It takes something special to surpass the large number of misguided and under-developed ideas that are out there trying to succeed. To be a success today, many entrepreneurs are prioritizing quality and usefulness over monetization and first-year profits. This strategy can pay huge dividends in the end if you can establish your business with quality and reputation first, and worry about monetizing later in the game.
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Numerous technology businesses use some form of a “freemium model,” with most developing different strategies for generating revenue while managing the challenges and benefits that come with this approach.
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Alex Osterwalder, author of Business Model Generation, entrepreneur and man on a mission to make Business Models sexy and interesting. Alex gave a brilliant talk about why Business Models matter. This is a must watch video and if you haven’t already read it, the book, Business Model Generation, is a must read.
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Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side may be the easy part. Proving the business model requires a different approach than proving the technical concept.
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