The rise of big content is one of Gartner's top 5 emerging trends in digital marketing: "content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
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Stephen Dale's curator insight,
August 6, 2013 7:02 AM
I don't think that curation necessarily has to fulful some altrusitic motive, e.g. collecting content that other people will find useful, or providing signposts to help people navigate the information torrent. There is also a selfish motive - I do it for me, so that I can tune into emerging trends and gain my own insights into contemporary thought.
August 8, 2013 9:16 AM
's comment
Well said, Marty! I clicked on this article because I was curious why you had a photo of Ashton Kutcher, and knew it would be an insightful post! Not disappointed - I'm a quiet lurker who has learned a lot about marketing from your Scoop.it Revolution pages! Thanks for your generosity.
Martin (Marty) Smith's comment,
August 8, 2013 9:48 AM
Thanks Marie and great comments by Stephen Dale too!
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malek's curator insight,
February 9, 2015 8:25 AM
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply |
Great post for startups to read since they can jump right over all the dead and dying stuff and jump right into what matters - creation of sustainable online community with more and more of content coming from THEM (customers and contributors).