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In A Hurry? Read Our @Feedly & Curgami Weekly Summary

In A Hurry? Read Our @Feedly & Curgami Weekly Summary | Startup Revolution | Scoop.it

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Feedly Weekly Summary

This week's summary features friends and fellow Scoopiteers @Guillaume Decugis, @Ana Cristina Pratas and @Brian Yanish - MarketingHits.com

http://feedly.com/curagami

Every Saturday we will summarize the week. Hot content? Have some great blog post or find we should share? email your hot content to martin(at)Curagami.com or @Scenttrail or @Curagami.

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Twitter Clinic: 11 Points No Startup Can Afford To Ignore

Twitter Clinic: 11 Points No Startup Can Afford To Ignore | Startup Revolution | Scoop.it

New business, major ambitions, no budget… now what? You know your startup brand should have a Twitter account, the marketing opportunities can rocket your company into the big leagues.


It’s a free platform that puts businesses on a level playing field, where a decent Tweet can reach up to 271 million active users at an unprecedented speed. Using it correctly unlocks a huge return with little to no financial investment.


That sounds perfect – if you wanted to reach an audience of that size on almost any other medium you’d be paying an amount of money that most small businesses in the US could only dream of.


Getting a solid foothold on Twitter can be a challenge if your brand isn’t established yet. But Twitter users follow at least 5 brands on average, so they’re willing to be courted by you if you can appeal to them.


This means that in every industry there are startups using Twitter to grow their audience, increase their leads, help their customers, and ultimately improve their bottom line. Here’s how you can be one of them:


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great notes by Marketing Hits Brian Yanish, a trusted social media and content marketing source.

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Social Media Profiling: A Marketing Must

Social Media Profiling: A Marketing Must | Startup Revolution | Scoop.it
Your business or brand has been an early adopter or late adopter on social media… good for you! It goes without saying that today social media is and should be part of any marketing and sales strat…
Martin (Marty) Smith's insight:

Great share by @Brian Yanish - MarketingHits.com and boy do I agree with this statement:

With social media profiling… niche is where it is at.

2015 is about LOYALTY and loyalty comes from deeply winning customer hearts and minds with great experiences. Social Media Profiling shifts metrics toward the future where MORE isn't as important as BETTER. 
BogDan Wrzesinski's curator insight, December 3, 2014 2:34 AM

:) — ♛♥♪♥  Well done. Come Invite URL http://tsu.co/GodSent247 @GodSent247 #tsu

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Make Money From Dreams: How To Niche Market

Make Money From Dreams: How To Niche Market | Startup Revolution | Scoop.it


As creatives, we all want to produce work that's unique and worthwhile, but this often seems at odds with the commercial pressure to cater to the lowest common denominator. Yet the mass market isn't the only market with money. Find the right niche market and you could be in business, producing work you love in a way that'll keep you going right up to retirement.

Marty Note
When my ex and I created FoundObjects.com (now gone except in the WayBckMachine) helping Magneitic Poetry Kit become a $50M specialty gift we discovered two important ideas:

* Everyone has a gift idea they want to share.
* Alternative distribution can create everything from a lifestyle business to a big win.

At Found Objects we used the web as a great B2C testing ground and to keep our B2B partners honest. If our B2B partners passed on something we thought was cool we could make a market for it ourselves via direct sales.

This Creative Bloq post updates our Found Objects experience with the many contemporary tools that can help a dreamer realize their dream even without a FoundObjects.com. Great Brian Yanish Scoop and post.




Via Brian Yanish - MarketingHits.com
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