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We are emotional people on a spiritual journey. Why is logic the most common approach to online selling? 5 Tips so your digital marketing makes less sense.
Startups BELIEVE in the widget. Talk to any Venture Capitalists and they will tell you they invest in teams not ideas. Ideas change. Teams capable of making the many pivots any new idea needs are worth their weight in gold.
Go to 100 startup websites and teams, if they are there, are pushed to the background as the WIDGET takes center stage. This is because we believe the way to "make a sale:" is to use logic.
Logic is tyranny when what we seek is emotional connection . This post shares 5 tips to avoid logic's tyranny:
* Listen More.
* Control Less, Collaborate More.
* As community forms listen and curate.
* Empower your advocates and Sherpas.
* MOVEMENTS not campaigns.
Startups need to forget the widget and remember we are spiritual beings having a human experience not the other way around.
