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Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends. 
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Scoop.it!
When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how.
Martin (Marty) Smith's insight:
Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :).
Martin (Marty) Smith's comment,
December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
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![5 Ways To Disrupt Your Internet Marketing [ + Marty Note For Startups] | Startup Revolution | Scoop.it](https://img.scoop.it/wZ156oO8uteWTVRVAMBNnzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I don't like to say Internet marketers MUST do things without sharing HOW to do them. This follow up piece to Why Your Internet Marketing Must Disrupt To Win shares 5 ways to disrupt your business vertical. Here are 5 ways you set THEIR (your competitors) houses on fire while your Internet marketing goes into overdrive.
Martin (Marty) Smith's insight:
You might think startups are disruptive on their face. To be a startup is to be disruptive. Yeah, not so much as it turns out. Startups are often highly disruptive around their invention and highly conventional in the rest of their approach. Hate to welcome a new generation of small businesses to Internet marketing just in time to say what you thought you would be doing, content marketing, isn't going to be enough by half.
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