Startup Revolution

Scoop.it's Republishing Study
We loved the attached republishing study Scoop.it CEO Guillaume Decugis and his team shared. Since you need a tool to fully know SEO benefits we fired SpyFu up and took a look at Scoopit's blog.

Good News
The team is right. Their republishing post gained rank on keywords WITH TRAFFIC. "With traffic" is in all caps because adding in SEARCH DEMAND (of keywords) is where most content marketers trip up. 

It is possible to KNOW exactly how many clicks Scoop.it gained and then estimate subscribe gains as we did in this public Google Sheets:

http://bit.ly/scoopit_republish_seo

 YES, Scoop.it gained clicks from their republishing post (though not exactly from where they thought), and they weren't hurt by duping the content (at least not what we could see with this tool and the hour we had to riff the analysis). 

Smaller Posts Daisy Chained
We eliminate any SEO dupe problems by breaking up posts into pieces and sharing on multiple platforms as we did with Why I'm Not An SEO:

Linkedin Post (part 2 of 3)
https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith 

Why I'm Not A SEO (Personal blog part 1 of 3)
http://www.scenttrail.com/why-im-not-a-seo-triptych/ 

Why I'm Not A SEO (Curagami part 3 of 3)
http://www.curagami.com/magical-thinking/new-seo/why-im-not-a-seo-3/ 

Little extra work eliminates a concern that didn't impact Scoop.it's republishing post (as far as we can see) - duping content. 


 

SpinSnip 
SpinSnip is a suite of content marketing tools we are developing to help marketers lower content creation costs, know what content generates ROI. and connect top of the funnel (traffic generation) to the bottom of the funnel (conversion). SpinSnip means moving content from one bucket to another in order to maximize ROI. SpinSnip may move Paid Content to Earned Content or Eearned To Owned increasing return with each SpinSnip. 

We are creating 5 SpinSnip Tools:

SpinSnip Curator (Content Marketing).
SpinSnip Analyst (Content Marketing Analytics).
SpinSnip Marketer (Lead Gen, Branding, "Advertising").

SpinSnip Crowds (Crowdfunding & Crowdsourcing)
SpinSnip C Level (Content Marketing for C Level).

SpinSnip Curator helps create a workable content development framework by tagging every piece of content created in multiple dimensions and then SPINNING the content dial to see the most helpful view. 

The post below Spins and Snips content from three sources. While this SpinSnip could almost stand on its own most will need editing to meld paragraps to graphics and Vice Versa. 



SpinSnip Curator Dashboard Example
We LACK the tools needed as content marketers to effectively know what content needs spinning and what should be snipped, so we are working on that. Working on a set of tools content marketers can use to know what content is achieving critical mass and why.

Source: http://sco.lt/8eHui1 

[Insert @Pardot Graphic from http://sco.lt/6a2WVF Here (Image at top of this post). 

“Wow you create a lot of content,” a friend said at lunch yesterday. I felt the need to apologize (again). “I love Internet marketing, like to write and enjoy meeting and working with new people,” I stammered.  What I was THINKING was, “I create a lot of content marketing because each piece of content teaches me something and I’m in a big hurry”.

Source: Social Mentions Study MartinMartySmith.com http://bit.ly/11UpOBB 

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Want to keep in touch and learn more about SpinSnip as we develop?

Follow @SpinSnipTools 
 

http://www.twitter.com/spinsniptools