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Scooped by Martin (Marty) Smith
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Startups: Why Adding Scoopit Magazines Is Great Content Marketing

Startups: Why Adding Scoopit Magazines Is Great Content Marketing | Startup Revolution | Scoop.it
From www.curagami.com - October 5, 2015 5:29 AM

Adding Scoopit Magazines
This post shares the easy how and why of adding @Scoop.it "magazines" to your blog or websties. We work with and around a lot of startups. Every startup is so widget focused they have a hard time creating the content marketing needed. 

Why is content marketing so NEEDED for startups? Well let's see. Want to get funded? Want to scale? Content marketing can help, but virtually no startup thinks that way. 

Every startup we know is so widget focused they can't see forest for trees. Widget focus isn't unimportant, but at some point soon you will need to sell that widget to someone for money. Content is the magic key in that "sell to someone for money" door. 

The best return on any startup's content marketing time is to curate content - i.e. leverage brand relevant content from experts. When you don't have time or inclination to create great content you can get more reach and return from finding highly relevant sources (for your business content) and curating them. 

Be sure to follow and contribute to those who you curate from too (or your curation can feel like stealing). This Curagami post explains how easy it is to curate content with Scoop.it and then add the magazines you create to your startup's blog or site. 
 

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How Communities Can Save The World #cmgrhangout With Ally & Tim [#Startups]

How Communities Can Save The World #cmgrhangout With Ally & Tim [#Startups] | Startup Revolution | Scoop.it
From mycmgr.com - May 24, 2013 11:11 AM
Bringing communities together around a cause is one of the most meaningful and rewarding types of community management. Marty Smith shares how he does it.
Martin (Marty) Smith's insight:

Important discussion for #startups. Most startups think of content marketing as a distant third priority. I disagree. Building a tribe of brand advocates, a community, might just be the most important thing any startup does.

Will be discussing how Communities can save the world today at 2:00 EST with Ally Greer, @Scoopit's Community Manager and Tim McDonald, Huffington Post Community Manager. Should be a fun kickoff to Memorial Day Weekend.


VIDEO of our Google Hangout (NOTE starts at 6:00 mark): https://plus.google.com/u/0/102639884404823294558/posts/9Ry4SbhEprT



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Intriguing Networks's curator insight, May 25, 2013 9:33 AM

find 5 minutes and save the world sounds good to me
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Scooped by Martin (Marty) Smith
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10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail]

10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution | Scoop.it
From medium.com - October 14, 2014 1:26 PM

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:


1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.


Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.

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Scooped by Martin (Marty) Smith
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Lean Content Movement Brings HUGE Startup Opportunities

Lean Content Movement Brings HUGE Startup Opportunities | Startup Revolution | Scoop.it
From www.scoop.it - April 26, 2013 12:27 PM
Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Martin (Marty) Smith's insight:

Understanding The Lean Content Movement
I just wrote my second piece on the Lean Content Movement being created by the team at @Scoopit (http://www.atlanticbt.com/blog/scoopit-and-the-lean-content-movement/ ). 

Here are just a few opportunities that are out there for courageous startups to tackle:

* Tools capable of publishing to multiple locations simultaneously.
* Tools to create PERSONAS (customer archetypes). 
* Tools to create Segments (financial groupings such as VIPs). 
* Mobile content management tools.  

* Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION). 

Here are a few of the cool startups creating tools to support the Lean Content Movement:

http://www.Scoop.it  

http://www.compendium.com/

http://www.topsy.com 

http://www.storify.com 

http://www.tweetreach.com 

How about you? What are your favorite "lean content" tools? Comment them in and I will curate into the post. As as content publisher I offer my feedback services to any startup creating a tool to help curate and create for the Lean Content Movement. 


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Lars Bredahl's curator insight, April 26, 2013 12:39 PM

"Underneath it all, we do want to be sold. But first, we want to be entertained."
Beach Buzz Media's curator insight, April 30, 2013 4:17 PM

Indeed it does!
Beach Buzz Media's curator insight, April 30, 2013 4:29 PM

Beach Buzz Media-- Perfect example!
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