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Scoop.it!
Getting your tech startup covered in press isn't easy. Nonetheless, it's one of the most valuable activities which provides your endeavor with links and 
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Scoop.it!
Building on the Social Web
A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul quickly spotted on his radar just less than a month from our public release, on October 4th, 2011. Our vision with CircleMe is to create an online environment where users can take advantage of technology and the social web to enjoy more their passions and interests in life (i.e., their “likes”).
Social Graph Power
The way we want to achieve this is by asking users to “connect” to the things and topics they love, and then CircleMe will leverage clever algorithms along with the power of the social graph to surface relevant content and new items tailored to each user. To get there, we need to move gradually. The first step has been to create an engaging environment where users can easily express all their ‘likes’ and discover (in a serendipic way) new things of potential interest. Then, as activity increases, we will have enough data to reach the goal to surface relevant content in a timely fashion for any interested user... Via Martin Gysler
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Scoop.it!
Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer.
Martin (Marty) Smith's insight:
TRUST is built on many things your logo, you website's nonverbal communicaiton, how easy it is to understand and about 100 other CSFs (Critical Success Factors). This post takes a hard look at how your logo impacts creation of online trust.
Silvano Bonini's curator insight,
July 16, 2013 10:11 AM
Ogni nuova Azienda deve essere riconoscibile con un logo ben studiato, per sviluppare una forte presenza sui social network, un logo accattivante incoraggia la condivisione di contenuti e di conseguenza la crescita della presenza nella comunità social. 
Amanda Groover's curator insight,
October 28, 2013 1:42 PM
Your brand awareness is important! Everywhere your logo appears is an opportunity for your business to succeed or fail. Great article on logos and social media. |
Startup Press Coverage
Couple of suggestions on top of this article. Follow these blogs before you send them an email asking for something. Follow their Tweets and get to know their blog voice and tone.
Next check out their writers and publishers on LinkedIn. Get to know their backgrounds and what kinds of stories they like to cover and with whom. Writers have specialties. One writer might do all the new app cover another covers new CMS or CRMs.
Finally make sure your web presence is solid before you seek coverage. Any ASK of a PR contact will result first in a visit to your site. Make sure your site is consistent with your email, engaging, exciting and full of the kind of candy the blog likes to discuss.