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How Bad Ideas Become Good Ideas
Haunting, miserable and heartbreaking failure is nothing anyone every thinks will happen to them. Yet, failure is a necessary step says this Inc process post every startup should read.
Inc's focus is on how bad ideas impact design, but truths shared, far from self-evident, are good to learn. Bad things become good things by recognition and listening. Bad design becomes a good design by tweaking, testing, and more listening.
Haunting miserable failure is a necessary condition of good design. For every charmed life capable of creating winning design from the jump there are thousands that must fail first. The "Charmed" are clearly exceptions to the rule as this Inc post shares.