Your new post is loading...
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
|
Suggested by Stephen E. Souls |
Scoop.it!
Martin (Marty) Smith's insight:
Great 7 step process to define a market:
1. Make a wish list.
2. Focus.
3. Describe the customer's worldview.
4. Synthesize.
5. Evaluate.
6. Test.
7. Go for it.
A great article reminding us all that Smaller is bigger in business, and smaller is not all over the map; it's highly focused.
There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing
Essentials to find a niche for your success.... follow the 7 steps!