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Scooped by Martin (Marty) Smith
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Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification 

Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification  | Startup Revolution | Scoop.it
From www.moon-audio.com - May 12, 2016 3:24 PM

What Is Content Gamification?

"Content gamification, what is that?" Every Curagami customer asks that question. We stammer, twitch and try to explain content as a GAME. No one gets it. 

Thankfully talented friends at Moon-Audio.com have SHOWN what content gamification is with their Dragon Egg Hunt Contest. Moon-Audio.com is the home of Silver, Black and Blue Dragon audio cables. 

The backstory is one of their Dragons laid eggs they can't find. You, Dragon Egg Hunter and website visitor, are asked to help find the missing Dragon Eggs. 

TOO GOOD! Contest is blowing up and now when people ask what is content gamification we can ask them a question, "Have you ever hunted for dragon eggs online?" 

In the meantime we are going to go play with a dragon :).M

http://www.moon-audio.com/hifi-hide-n-seek 

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Startups When In Doubt Create A Contest: CrowdFunde Partner Contest

Startups When In Doubt Create A Contest: CrowdFunde Partner Contest | Startup Revolution | Scoop.it
From crowdfunde.com - February 12, 2014 11:24 AM

Startups & Contests
Most #startups don't wake up thinking about #contentmarketing. Most startup entrepreneurs are builders. They want to build. Sometimes it is better to let others build FOR YOU.

Better because our new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Some startups may get all of those things from an APP store, but why risk putting all eggs in a single basket when content marketing isn't hard nor does it need to take much time.

Contests are a favorite of mine. When STUCK and there's no time to cold call or no money to support "outbound sales" create content to bring who you need into your orbit. Contests are great for that. Give away something of value, such as a "better website", and review your entries. 

If a contest feels too random you may be right, so don't put all eggs in that basket either. Continue to work your personal network to find great partners and be sure to update your contest. Closer something gets to FULL the more people want it (lol).  

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AslamB's comment, February 13, 2014 8:59 AM
You're welcome Martin!
Glenn Laken's curator insight, March 3, 2014 3:51 PM

Reviews & Fresh Content are Key !

 

And I agree 100% the new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".
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Saving The News & Observer With Startups

Saving The News & Observer With Startups | Startup Revolution | Scoop.it
From scenttrail.blogspot.com - July 10, 2013 7:09 AM

There are several ideas in this post for how our local newspaper the Raleigh News and Observer can become an Internet marketing powerhouse. My favorite is to create a Y-combinator-like startup school or partner with one.

Raleigh, Durham and Chapel Hill is rich in universities and the startups they bring so if our local newspaper were to embrace #Startups they kill two birds with a single stone - creating highly viral online content while bringing along UNC, Duke and NC State.

This RX might not work for all newspapers, but I note a favorite Internet marketing irony. Newspapers are RICH in the expertise any great website needs such as graphic artists, photographers, writers and editors. In fact any newspaper has 100x the content marketing talent as my 3 person team back in the day.

How did we make $30M in online sales while newspapers bleed red ink with all the talent we never had? Read on.

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15 Ways To FUNK UP Your Startup

15 Ways To FUNK UP Your Startup | Startup Revolution | Scoop.it
October 30, 2014 3:12 AM

15 Ways To Funk Up Your Startup
Watching Mr. Dynamite, HBO's great documentary about James Brown, got us thinking of ways to FUNK UP your startup including:

* Crowdfunding - James Brown knew how to ask for help.
* Content Marketing - Share your journey DAILY.
* 'Splainer Video - broll your elevator pitch & put on YouTube.

* Daily Social Media Shares - Build Your Tribe NOW.
* Contest - When in doubt create a low cost high yield contest.
* Games - Make your startup a game with many winners.
* Arresting Visuals - STOP THEM NOW.
* Stories - Share yours and they share theirs.
* Awards - Find the under appreciated and give 'em an award.
* Daily Difference - do something (anything) different today.

* Listen More, Talk Less.
* Curate - mashup this, that and the other thing.

* Coach - say something nice about something YOU didn't do daily.

* When THEY tell you there are RULES don't believe 'em.

* Teach - Watch one, Do one and then TEACH ONE to really get the hang of marketing in a digital age.

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Rescooped by Martin (Marty) Smith from Social Media Startups
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Peas In A Pod: User Generated Content (UGC) & Brands

Peas In A Pod: User Generated Content (UGC) & Brands | Startup Revolution | Scoop.it
From www.socialsamosa.com - September 13, 2013 4:46 PM
Find out how brands these days are using user generated content to manifest business opportunities.

...

It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.


Via Samu Tuomisto
Martin (Marty) Smith's insight:

One of the most influential things I've read in several year sis David Edelman's

Branding In A Digital Age: Spending Money In All The Wrong Places
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/
&

Aligning With The Consumer Decision Journey
http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content.

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.

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Mike Doherty's curator insight, September 14, 2013 8:55 AM

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.
Laércio Bento's curator insight, September 16, 2013 10:27 AM

This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.
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