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Branding In A Revolution
How can we market or create markets in the middle of a marketing revolution? The usual suspects are going, going and gone. Can't buy TV and print ads and expect to build a brand these days.
Marketers recognize they are spending their money in all the wrong places, but habits die hard. This Curagami post shares a favorite David Edelman Harvard Business Review article and mashes David's conclusions with Bynder's new Branding Report.
Want to know how to brand in a digital age? We share a few of our favorite branding sources, tips and how tos:
http://www.curagami.com/branding-digital-age/
