It's impossible to win solely by managing existing assets when your competitors are busy inventing new ones.
Via Ken Cooper
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Martin (Marty) Smith's comment,
December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
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Actually, the Peter Drucker quote is, "Culture eats strategy for breakfast." Of course, innovation is essential. However, innovation is a team sport, and it flows from culture. The key is to establish the kind of culture that will produce a steady stream of innovation.
Is this cheating or bending the rules