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Recycle Old Blogs Into Shiny New Content (Part1) For Startups

Recycle Old Blogs Into Shiny New Content (Part1) For Startups | Startup Revolution | Scoop.it

Marty Note

Startups are so pressed for time they often ignore or make a C priority developing content marketing. That is a huge mistake when it comes time to close a round of funding.

Startups with following have leverage and so may survive. In this excellent two part series Andrian Leighton shares tips on how to blog and how to recycle old blog posts into new content. With these tips every startup has the time to develop the most overlooked but important thing almost all startups overlook - effective content marketing.

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Dumbest Excuse SMBs Use to Avoid Blogging

Dumbest Excuse SMBs Use to Avoid Blogging | Startup Revolution | Scoop.it
SMB owners and managers often rattle off myriad excuses about why they don't blog. The worst excuse is not having enough time. Here's why that excuse doesn't fly.
Martin (Marty) Smith's insight:

Working on a piece for startups about how to create content marketing. Content marketing is the new advertising, the new market maker so to NOT blog and curate content across social nets is to give up on having online authority.

How will people BELIEVE, JOIN and GIVE MONEY to things without authority? Answer: They don't. Follow the tips here, my favorite is delaying gratification, and your startup or SMB strategy will be better.

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Rescooped by Martin (Marty) Smith from Blogging For Business
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How Blogging Accelerates Startup Growth

How Blogging Accelerates Startup Growth | Startup Revolution | Scoop.it

Marty Note
I wish I could sit every startup entrepreneur down and have them read this post about how blogging accelerates growth. Need funding? Spending tons of time pitching? Why?

If I could share a way for a startup not to have to have absurd conversations with people who will NEVER invest in their startup they would ask me what they need to pay for that kind of magic.

Guess what, the magic is FREE, all you have to do is write what is happening, create some videos and share your progress. I've been writing about The Social Startup and blogging is a KEY aspect of creating the kind of content people find and want to CALL YOU.

If that last sentence translated like this, "You get to keep more of your company," then you get the idea. Even if you never make a dime from the content you share blogging is worth doing. You will LEARN so much from sharing, getting feedback and reacting.

That kind of feedback is MAGIC and worth its weight in gold. When I worked in marketing at M&M/Mars we paid BIG BUCKS for the kind of information any entrepreneur can get FREE now. So SHARE and then ASK, SHARE and ASK again. Bet you make more money that way than bieng 100% widget focused.


Via Marie Ennis-O'Connor
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