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Rescooped by Martin (Marty) Smith from Social Media Startups
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Peas In A Pod: User Generated Content (UGC) & Brands

Peas In A Pod: User Generated Content (UGC) & Brands | Startup Revolution | Scoop.it
From www.socialsamosa.com - September 13, 2013 4:46 PM
Find out how brands these days are using user generated content to manifest business opportunities.

...

It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.


Via Samu Tuomisto
Martin (Marty) Smith's insight:

One of the most influential things I've read in several year sis David Edelman's

Branding In A Digital Age: Spending Money In All The Wrong Places
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/
&

Aligning With The Consumer Decision Journey
http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content.

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.

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Mike Doherty's curator insight, September 14, 2013 8:55 AM

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.
Laércio Bento's curator insight, September 16, 2013 10:27 AM

This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.
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Scooped by Martin (Marty) Smith
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Saving The News & Observer With Startups

Saving The News & Observer With Startups | Startup Revolution | Scoop.it
From scenttrail.blogspot.com - July 10, 2013 7:09 AM

There are several ideas in this post for how our local newspaper the Raleigh News and Observer can become an Internet marketing powerhouse. My favorite is to create a Y-combinator-like startup school or partner with one.

Raleigh, Durham and Chapel Hill is rich in universities and the startups they bring so if our local newspaper were to embrace #Startups they kill two birds with a single stone - creating highly viral online content while bringing along UNC, Duke and NC State.

This RX might not work for all newspapers, but I note a favorite Internet marketing irony. Newspapers are RICH in the expertise any great website needs such as graphic artists, photographers, writers and editors. In fact any newspaper has 100x the content marketing talent as my 3 person team back in the day.

How did we make $30M in online sales while newspapers bleed red ink with all the talent we never had? Read on.

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