Startup Revolution

Martin (Marty) Smith talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Here is what Marty's done since his cancer diagnosis:

* Rode a bicycle across America (Martin's Ride To Cure Cancer).

* Founded CureCancerStarter.org one of first crowdfunding cancer research platforms.

* Founded Curagami, marketing tools to help content marketers and online merchants create community.

* Founded Tech Cures Cancer Fund at UNC Lineberger Cancer Center.

Wide ranging interview with  an entrepreneur and cancer survivor whose life is dedicate to helping and giving back.

Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

UCA is the startups secret weapon. When you are aligned to UCA your startup scales. When your ideas are out of alignment or not communicated well (been there, done that) your startup doesn't scale.

Wrote this piece for Atlantic BT during my tenure as Marketing Director.