Startup Revolution

Marty Note
I wish I could sit every startup entrepreneur down and have them read this post about how blogging accelerates growth. Need funding? Spending tons of time pitching? Why?

If I could share a way for a startup not to have to have absurd conversations with people who will NEVER invest in their startup they would ask me what they need to pay for that kind of magic.

Guess what, the magic is FREE, all you have to do is write what is happening, create some videos and share your progress. I've been writing about The Social Startup and blogging is a KEY aspect of creating the kind of content people find and want to CALL YOU.

If that last sentence translated like this, "You get to keep more of your company," then you get the idea. Even if you never make a dime from the content you share blogging is worth doing. You will LEARN so much from sharing, getting feedback and reacting.

That kind of feedback is MAGIC and worth its weight in gold. When I worked in marketing at M&M/Mars we paid BIG BUCKS for the kind of information any entrepreneur can get FREE now. So SHARE and then ASK, SHARE and ASK again. Bet you make more money that way than bieng 100% widget focused.

Via Marie Ennis-O'Connor

Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:

1. Drive Traffic.

2. Increase Awareness.

3. Create new Connections.
4. Produce Warm Fuzzies.

Great list. I would add:

5. Creates online community (net effect of 1 - 4).

6. Voice is authority, authority is reputation, reputation is all.

7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).

YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).

We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.

Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.

Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.