Startup Revolution
37.3K views | +0 today
Follow
Startup Revolution
Entrepreneurship & Startups
Our Future Depends On Startup Heroes.
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from Social Media Startups
Scoop.it!

Peas In A Pod: User Generated Content (UGC) & Brands

Peas In A Pod: User Generated Content (UGC) & Brands | Startup Revolution | Scoop.it
From www.socialsamosa.com - September 13, 2013 4:46 PM
Find out how brands these days are using user generated content to manifest business opportunities.

...

It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.


Via Samu Tuomisto
Martin (Marty) Smith's insight:

One of the most influential things I've read in several year sis David Edelman's

Branding In A Digital Age: Spending Money In All The Wrong Places
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/
&

Aligning With The Consumer Decision Journey
http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content.

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.

more...
Mike Doherty's curator insight, September 14, 2013 8:55 AM

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.
Laércio Bento's curator insight, September 16, 2013 10:27 AM

This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | Startup Revolution | Scoop.it
July 16, 2013 5:29 PM

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 

Martin (Marty) Smith's insight:

SpinSnip 
SpinSnip is a suite of content marketing tools we are developing to help marketers lower content creation costs, know what content generates ROI. and connect top of the funnel (traffic generation) to the bottom of the funnel (conversion). SpinSnip means moving content from one bucket to another in order to maximize ROI. SpinSnip may move Paid Content to Earned Content or Eearned To Owned increasing return with each SpinSnip. 

We are creating 5 SpinSnip Tools:

SpinSnip Curator (Content Marketing).
SpinSnip Analyst (Content Marketing Analytics).
SpinSnip Marketer (Lead Gen, Branding, "Advertising").

SpinSnip Crowds (Crowdfunding & Crowdsourcing)
SpinSnip C Level (Content Marketing for C Level).

SpinSnip Curator helps create a workable content development framework by tagging every piece of content created in multiple dimensions and then SPINNING the content dial to see the most helpful view. 

The post below Spins and Snips content from three sources. While this SpinSnip could almost stand on its own most will need editing to meld paragraps to graphics and Vice Versa. 



SpinSnip Curator Dashboard Example
We LACK the tools needed as content marketers to effectively know what content needs spinning and what should be snipped, so we are working on that. Working on a set of tools content marketers can use to know what content is achieving critical mass and why.

Source: http://sco.lt/8eHui1 

[Insert @Pardot Graphic from http://sco.lt/6a2WVF Here (Image at top of this post). 

“Wow you create a lot of content,” a friend said at lunch yesterday. I felt the need to apologize (again). “I love Internet marketing, like to write and enjoy meeting and working with new people,” I stammered.  What I was THINKING was, “I create a lot of content marketing because each piece of content teaches me something and I’m in a big hurry”.

Source: Social Mentions Study MartinMartySmith.com http://bit.ly/11UpOBB 

****
Want to keep in touch and learn more about SpinSnip as we develop?

Follow @SpinSnipTools 
 

http://www.twitter.com/spinsniptools 

more...
Martin (Marty) Smith's comment, July 17, 2013 4:56 PM
Agree Travis. I'm so worn out trying to curate by mashing tools together. Know there is a better way and will prove it :). M
Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.
increaseyourtrade.com's curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn