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Want Crowdfunding To Work? Read This - Curagami

Want Crowdfunding To Work? Read This - Curagami | Startup Revolution | Scoop.it
From www.curagami.com - September 19, 2015 10:59 AM

How Crowdfunding Can Work
Great Josef Holm post on Krowdster about why crowdfunding campaigns fail also shows why and how they can work. Easy? Not even a  little bit, but crowdfunding is an important new marketing channel.  

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How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT

How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT | Startup Revolution | Scoop.it
From www.atlanticbt.com - September 23, 2014 12:18 PM

Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

UCA is the startups secret weapon. When you are aligned to UCA your startup scales. When your ideas are out of alignment or not communicated well (been there, done that) your startup doesn't scale.

Wrote this piece for Atlantic BT during my tenure as Marketing Director.

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Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog

Lean Startups: 10 Ways To Use Social Media To Crowd Source Marketing - Jeffbullas's Blog | Startup Revolution | Scoop.it
From www.jeffbullas.com - April 30, 2014 6:48 PM
Marketers are always trying to finding ways to create viral conversations with social media. Here are 10 tips to tap the power of crowd sourced marketing.

Via Thomas Faltin
Martin (Marty) Smith's insight:

It is possible to crowdsource virtually everything you do, think, or are thinking about. It takes TIME and the right tools, but benefits are huge and line up well with Lean Startup ideas.

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Pssst...hey man you got the Crowdfunde Enterprise Crowdfunding Biz Plan or What?

Pssst...hey man you got the Crowdfunde Enterprise Crowdfunding Biz Plan or What? | Startup Revolution | Scoop.it
From crowdfunde.com - December 11, 2013 7:49 PM

Waterboarding or Business Plan Reading
I "retired" from my Marketing Director post at Atlantic BT last week to start my fifth company. Yes that's right the Shuffle Board World Championships will have to wait a few more years as we try to build a new tool to help B2C and B2B content marketers tap a rich new vein of User Generated Content gold - "enterprise crowdfunding".

Yes we realize "enterprise crowdfunding" sound like an oxymoron, but we think crowdfunding will become a new marketing channel for e-retailers and B2B content marketers. Our plan is due Monday. If you would like to be a "reader" and pass up the waterboarding let us know and we will make sure you get a copy of the Crowdfunde business plan.

All ides, comments and suggestions are much appreciated no matter how much we disagree (lol). Marty

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Crowdfunding Tips In 2 Minutes [Video + Marty Note]

From www.youtube.com - April 10, 2013 9:01 AM
You might know Stuart Ashens from his wildly successful (and hilarious) YouTube channel: http://www.youtube.com/user/ashens He's currently running a campaign...
Martin (Marty) Smith's insight:

Crowdfunding Is Marketing Now

Scooped a post yesterday about #Startups using Contests and Games to sidestep traditional PR. Sidestepping is necessary because "traditional PR" lies in tatters on the ground. Crowdfunding isn't crowdfunding.

I had a good friend complain that it would take him as long to crowdfund as to raise money for his startup with VC. I didn't think of it at the time, but the correct comeback is, "Don't think in OR think in AND".

We tend to zero sum everything. Don't think of crowdfunding as zero sum, you do it INSTEAD of something else. Think of crowdfunding as an AND. You create crowdfunding AND you distribute a press release AND you create a social campaign AND so on.

What I love about the Pebble Watch crowdfunding campaign on Kickstarter is not that they were able to raise $11M, though that is pretty cool. I love the way Pebble used OPP (Other People Platforms) to solve every startup problem from distribution to celebrity endorsements.

Crowdfunding your marketing forces a level of creativity it may not achieve without the exercise of crowddfunding, so don't think of crowdfunding as crowdfunding think of it as one of the very important tactical "AND" moves in your marketing plan.

 

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STEAL THIS MoMA Kickstarter Store Idea Because Crowdfunding = Where BUZZ Lives

STEAL THIS MoMA Kickstarter Store Idea Because Crowdfunding = Where BUZZ Lives | Startup Revolution | Scoop.it
From connect.moma.org - November 12, 2014 10:56 PM

Crowdfunding Where BUZZ Lives In Time For the Holidays
Working on http://www.curagami.com taught us important content marketing lessons such as:

* Buzz is HARD to create by yourself.
* Want buzz? Go to where the BUZZ is and mashup.
* Crowdfunding is highly SOCIAL and very BUZZ worthy.

* Crazy Guy / Girl in basement is a compelling aspirational story.

That last bullet is where the moneyball lives. The reason crowdfunding sites such as Kickstarter ROCK SEO and content marketing is great entrepreneurs share their cool ideas AND their social network. Platforms such as Kickstarter get to sit back and pick and choose what to help BLOW UP (or their algorithm does).

Here MoMA creates a curated content partnership with Kickstarter helping to add legitimacy to everyone's hand (for MoMA, Kickstarter and the projects curated into MoMA's holiday guide). What is stopping YOU from creating a similar partnership with a cool crowdfunding platform and featuring BUZZ worthy products you curate?

Answer: NOTHING other than the limitation of our merchandising imaginations and those boundaries should be few and far between :).M

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Does Your Startup Need A Million Bucks? Here's How To Get It via Crowdfunding

Does Your Startup Need A Million Bucks? Here's How To Get It via Crowdfunding | Startup Revolution | Scoop.it
From curatti.com - July 31, 2014 11:33 AM

Bunch O Balloons Featured on TODAY Show This morning!

Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.

This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".





Martin (Marty) Smith's insight:

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Martin (Marty) Smith's curator insight, July 29, 2014 12:04 AM

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malek's curator insight, July 31, 2014 11:39 AM

Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.
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Triangle Startup Factory ACCEPTS CrowdFunde For Spring 2014 Class

Triangle Startup Factory ACCEPTS CrowdFunde For Spring 2014 Class | Startup Revolution | Scoop.it
From crowdfunde.com - February 13, 2014 3:49 PM

CrowdFunde Accepted Triangle Startup (TSF) Factory
Thanks to friends who wrote cards and letters and thanks to the team at Triangle Startup Factory, our Durham, NC based startup incubator, who are willing to take a risk on CrowdFUnde as we smash content marketing and crowdfunding together to see what happens.

Our TSF session starts March 10th and we hope you will join us as we share this great startup adventure.

CrowdFunde
http://www.crowdfunde.com

Haiku Deck Pitch to TSF
http://shar.es/QFOzU


Triangle Startup Factory
http://thestartupfactory.co/


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After 1 Week UNC Lineberger's Fibrocyte Research 45% FUNDED Thanks TO FOMs & Startups

After 1 Week UNC Lineberger's Fibrocyte Research 45% FUNDED Thanks TO FOMs & Startups | Startup Revolution | Scoop.it
From www.curecancerstarter.org - October 26, 2013 12:03 PM
Martin (Marty) Smith's insight:


Thank You STARTUPS and FOMs (Friends of Martin)
That is me yelling at my doctor in the video image above (lol). Dr. Han van Deventer's Fibrocyte cure cancer research is now 45% funded after only a week on our brand spanking new #startup CureCacnerStarter.org (http://www.curecancerstarter.org).

THANK YOU to my friends who run, are creating or want to create a new startup. Your support, ideas and encouragement is why we got HERE. And HERE is pretty cool

Here is using the web to help cure cancer. It takes COURAGE to step up and use a new idea (bumps and strange things like wiping out your donation choice and moving it back to $5 after you save a creditcard). We are working on the car as we drive it, but to see people who have the courage to STEP UP and do something HERE AND NOW to change the world is inspiring.

https://www.curecancerstarter.org/campaign/fibrocyte-cancer-research-at-unc-lineberger

There are 4 other great cancer research campaigns on our startup too:

Brain Cancer Vaccine From Roswell Park
https://www.curecancerstarter.org/campaign/roswell-braincancerresearch


Vitamin D & Lung Cancer From Froswell Park
https://www.curecancerstarter.org/campaign/roswell-lungcancerresearch


Creating A Reolution In Colorectal Cancer Care from UW Carbone

https://www.curecancerstarter.org/campaign/personalizing-treatment-for-colorectal-cancers


Saving Generations Of Lives In Malwai UNC Lineberger Cancer Center

https://www.curecancerstarter.org/campaign/treating-cervical-cancer-in-malawi

YES would be how most people would answer this question. If you could change the world in 5 minutes for $50 would you? Hope you will join the brave dragon fighters that have already answered YES.

Thanks to my fellow startups for your support!

BTW, 100% of all CureCancerStarter.org donations go to cancer research. No house money here as we are funding with my Atlantic BT Marketing Director salary and a generous grant from Atlantic BT, best damn website and software developers on earth (or the southeast anyway :). Marty

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