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How Crowdfunding Can Work 
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Interesting, funny & sad watching car dealers create web & social marketing. Getting better is easy, fun and CHEAP as Web Marketing For Car Dealers shares. * Humanize your approach and thinking. * Let THEM (customers and brand advocates) HELP.
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![10 Reasons Blogs, Articles and Guest Posts ROCK Startups via @jodyporowski [6 via @Scenttrail] | Startup Revolution | Scoop.it](https://img.scoop.it/cctmqOim5s_uV-crLfoSeTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marty Note
Love this Jody Porowski post since she shares directly and doesn't lay claim to expertise she doesn't have (rare). I also love here reasons for why content marketing matters beyond pure traffic generation such as:
1. Drive Traffic.
2. Increase Awareness.
3. Create new Connections.
4. Produce Warm Fuzzies.
Great list. I would add:
5. Creates online community (net effect of 1 - 4).
6. Voice is authority, authority is reputation, reputation is all.
7. Provides grappling hooks out to social media to accomplish #2.
8. Shares values and nonverbals communication such as WE LISTEN (especially when you curate or incorporate content from users).
9. Promotes User Generated Content (they won't share if you don't).
10. Define your USP and UCA (Unique Selling Proposition and Unique Customer Aspiration).
YES, we live in a post content-shock world, but construct a website without a voice and see how it performs (it won't). Stories, shared intimacy and risk form the basis of any successful online community. Remember 1:9:90 Rule says 1% of a site's visitors will advocate and share valuable UGC (User Generated Content), 9% will vote and share especially content from the highly trusted 1%ers and 90% read and visit (important to traffic numbers but hard to engage).
We used to think content and voice was the ante for an Ambassador Program or the creation of valuable brand advocates and Sheraps. Team Curagami changed our mind recently and now advise customers such as Moon-Audio.com (manufacturers amazing audio cables and sells high-end headphones and earphones) to ASK for help NOW.
Continue to develop content and voice since the more trusted you are the greater chance you have at the gold at the end of the web marketing rainbow - sustainable online community. BUT ASK FOR HELP immediately, specifically and often.
Such a great post by Jody I couldn't help adding a riff from my experience as a content marketer, content curator and former Ecommerce Director. Added to Startups Revolution because content marketing is one of the rocks many startups get hung upon. Don't over think content marketing and create something daily.
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Without revenue a small business is just a hobby. So, how does a typical small business go about getting clients and revenue?
Without revenue a small business is just a hobby.
Typical small business marketing follows a path of diminishing returns.
Great Curatti.com post by @CogentCoach Michael Nelson. Agree, " Without revenue a small business is just a hobby." Also agree, " Typical small business marketing follows a path of diminishing returns", but have a thought to add there.
Michael discusses the diminishing returns of a reference network that slowly decays out (from previous employer). Diminish returns also applies to many things Small to Medium Sized Business do to "advertise" their business.
All the networking, advertising and hand wringing a SMB does WITHOUT a viable website / blog is diminished by more than half. The ONLY way to assure what you did today GROWS is to create a "getting bigger everyday" online presence (period, full stop).
Important to find marketing that produces the opposite of "diminishing returns', marketing where you get MORE back from less effort over time. Michael describes this well too:
This saturation and frequency of use make digital marketing a great option for marketing and building relationships with your prospects and clients.
"While digital marketing is a great option, it is a confusing milieu of platforms, services, tools, etc. Rather than chasing about trying to do a bit of everything, it’s best to create a system and measure your results. When you get comfortable, you can add a bit more or expand your reach with your system."
"Create a system" or as P&G taught me all those years ago, "Work your plan" is important. Here are some tips for that system:
* Do a core set of activities DAILY.
* Always reserve 20% (or so) of your time to test new ideas, tools, websites, and partners.
* Reserve another 20% of your time to respond to and curate content from your previously shared content.
* Follow people who help you (since it is an online Thank You Note) and follow people you can learn from.
* Keep life and business in balance and don't get discouraged since it can take months or a year before content marketing begins to scale.
* Don't worry about "breaking" anything. Internet marketing is like building sand castles on the beach and the tide is always about to come in.
* Learn to SURF trends, don't try and wrestle them.
Great post and YES you must build a viable, sustainable and growing Digital Marketing Ecosystem if you want to do anything these days.
Marty
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Amazon is a monster, but SMBs & smaller merchants can compete playing David to Amazon's Goliath. We discuss online marketing tactics to compete with Amazon.
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Warren Buffet's Haiku Deck Lesson
One of the hardest web marketing lessons my former Direct Marketing bosses taught was to think Darwinian thoughts. I wanted to improve laggards.
Don't waste your time, came the advice and important digital marketing lesson, double down on winners. This wise lesson was just taught again by Warren Buffett.
Warren's Tips For Startups Haiku Deck has been on top of the 36 decks I've created. I started watching views by deck several months ago and my DM bosses lesson holds true.
Warren Buffett's Startup Tips (http://shar.es/10AbWU )
Buffett Gains: 878
Total Views: 8,100
% Gain: 12%
Social Media: It's A Conversation Stupid (http://shar.es/10AHlZ )
Gains: 1,915
Total Views: 6,297
% Gain: 44%
Once again Buffett proves the rich get richer.
This truth doesn't mean Social Media: Its A Conversation is unimportant. Knowing what is trending is a CSF (Critical Success Factor) for any web marketing team, but Buffett does prove Darwin was a web marketing pro long before there was a web. Double down on winners and leave laggards stands as one of the most important "laws" of our web marketing ecosystem :). M
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Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.
Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
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Why Content Curation Is Coming To B2C Merchants
In Curagami's 2nd guest blog post @Cendrine Marrouat - https://www.cendrinemedia.comshares 7 Content Curation Tips online merchants must know including:
http://www.curagami.com/featured/content-curation-7-things-merchants-must-know/
