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Scoop.it!
Warren Buffet's tips for startups as Bill Gates says, "Stick 'em up
Scoop.it!
Our Startrup Factory funded startup Curagami, a content marketing tool for merchants and content marketers who "get it", lauched into "Friends Beta" yesterday & we need your help.
Scoop.it!
Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:
Visit the link to find additional insights, resource links, and useful Google+ information.
Via Lauren Moss
Martin (Marty) Smith's insight:
I agree with all three of those reasons and would add these 7 ideas about why you can no longer afford to ignore GooglePlus:
One final thought. I've lived through several major tipping points such as the move to commerce from brochureware, the mobile revolution and the social revolution RIGHT NOW feels like the GPlus Tipping point.
Carlos Bisbal's curator insight,
November 14, 2013 9:28 AM
3 razones de peso por las que ya no puedes permitirte ignorar Google+ 
Jim Doyle's curator insight,
December 6, 2013 1:13 AM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+
Scoop.it!
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Scooped by Martin (Marty) Smith |
Scoop.it!
Making the most efficient and effective use of strategies, tools, and technology for content marketing.
Understanding The Lean Content Movement
I just wrote my second piece on the Lean Content Movement being created by the team at @Scoopit (http://www.atlanticbt.com/blog/scoopit-and-the-lean-content-movement/ ).
Here are just a few opportunities that are out there for courageous startups to tackle:
* Tools capable of publishing to multiple locations simultaneously.
* Tools to create PERSONAS (customer archetypes).
* Tools to create Segments (financial groupings such as VIPs).
* Mobile content management tools.
* Better Metrics tools (tie top of funnel TRAFFIC to bottom CONVERSION).
Here are a few of the cool startups creating tools to support the Lean Content Movement:
http://www.Scoop.it
http://www.compendium.com/
http://www.topsy.com
http://www.storify.com
http://www.tweetreach.com
How about you? What are your favorite "lean content" tools? Comment them in and I will curate into the post. As as content publisher I offer my feedback services to any startup creating a tool to help curate and create for the Lean Content Movement.
"Underneath it all, we do want to be sold. But first, we want to be entertained."
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Suggested by Jitendra Salunke |
Scoop.it!
We have put together a list of tools that can help you create amazing visual content like infographics, memes, gifs, etc. Must read for every online marketer.
Marty Note
Great list mostly new to me. Missing one of my favorite visual marketing tools Haiku Deck: http://haikudeck.com/ . Haiku Deck is much more than a simple UI on the Creative Commons. If you are SMART you will use Haiku and some of these other #cooltools to create the kind of arresting visual marketing we all need and aspire to daily.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Marty's Paper.li Story
About a week after starting as Atlantic BT's, largest web dev shop in Triangle area of NC, new Marketing Director my boss & founder / CEO Jon Jordan asked me, "What's this Paper.li" thing.
Jon's displeasure was obvious. I explained how Paper.li is a "get more, do less" content curation tool. Jon said, "It doesn't look like us," and I had to agree. My question back to Jon was, "Is 'looking like us' important," and you can guess his response.
To his credit, Jon asked me to do an analysis before shooting the limping horse. I also related our previous conversation about the "creation of a commons". On my second day as Marketing Director for ABT Jon and Mark Foulkrod, then COO, confessed a concern.
"We think you will steal from us," Mark said straight out (that is the way Mark is). The comment surprised me so I asked the right question. "Why are you worried and what do you think I will 'steal","I asked.
Jon shared the story of a previous employee who "blogged for himself on our dime". I never met the person, but I explained ABT had little or nothing I could "steal".
It was my turn to shock them. I shared how, at that time, ABT's Klout score was 19 while mine was 45. Together, I went on to explain, we were stronger than either apart. We would create a commons mingling my content, ABT's and curating in other content from gurus, thought leaders and ABT customers to create a "rising tide" sure to lift their online reputation boat and mine.
"You will gain more if only due to our starting points," I shared. At the end of my tenure (December 2013) ABT's Klout score was 50, a 233% increase. Mine was 65, a 44% bump.
Paper.li and Scoop.it were MAJOR contributors to the rising tide of ABT's commons. Scoop.it helped test content marketing ideas and Paper.li creates more community faster for LESS work than any tool I know or use (and I use a passel of 'em).
The brilliance behind Paper.li, that they present an algorithm filter of content you've already shared and or mashedup, makes it the GREATEST and most under utilized (and just about the cheapest) content curation tool.
Startups are so WIDGET FOCUSED they don't think about the day they want to share their widget with the world. Paper.li is guaranteed to make "sharing day" easier and for the cost of...well just about NOTHING a startup receives a powerful ally. If you are a starutp or Internet marketer and DON'T use my friends in Switzerland's coolest tool since sliced bread you are nuts.
Oh, btw, when I shared data showing Paper.li was the most powerful community creation tool we had Jon and Mark didn't care if it "looked like us" or not (lol).
** PS. Paper.lis great community manager @Kelly Hungerford just pointed out that if Paper.li had CSS and templating options then ABT's Paper.li would have looked like them. M
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Scooped by Martin (Marty) Smith |
Scoop.it!
The Startup Factory fundeded startup Curagami launches its new content marketing roi tools into "friends beta". What's your Curagami Score? #helpastartup
& THANKS from Team Curagami
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Suggested by OsakaSaul |
Scoop.it!
I'm going to side-by-side it for you: with versus without one reaching hashtag.
Don't let this article's assumptions put you off. If you are a #startup and just getting your feet wet with content curation and content marketing you may run screaming into the night after reading this post - stick with it and you will be a better content marketer for it.
Key takeaway is tagged content is better than untagged and the tools and process describe here will help any startup know how to tag with extreme prejudice :). M
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Scooped by Martin (Marty) Smith |
Scoop.it!
Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:
* Paper.li
* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress)
It is possible to change the world with those seven tools.
The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.
![First Example of A SpinSnip [New Content Marketing Tool] | Startup Revolution | Scoop.it](https://img.scoop.it/O_yF6ziY-e7r607T4Gr_cTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
