:: The 4th Era ::
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Impact of the internet age on human culture and K-20 education policy/administration
Curated by Jim Lerman
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Rescooped by Jim Lerman from Content curation trends
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | :: The 4th Era :: | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good, Guillaume Decugis
jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
Rescooped by Jim Lerman from An Eye on New Media
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Top Tech Trends and People of 2012

Here is the textbook that I created/curated for teaching my New Media Technology class during the Spring semester of 2012 at Hannam University's Linton Global College. I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content.

If you would like a free tablet-friendly PDF file, just email me at kenmorrison30 @ yahoo.com (no spaces)

 


Via Ken Morrison
Barbara Kurts's comment, January 9, 2013 9:04 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 11:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Toni Plourde's comment, February 1, 2013 2:47 PM
Thanks for the PDF ! It's great!