The MarTech Digest
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CEOs To Marketers: CMOs Need To Focus On Revenue Growth - Marketing Insider Group

CEOs To Marketers: CMOs Need To Focus On Revenue Growth - Marketing Insider Group | The MarTech Digest | Scoop.it
From marketinginsidergroup.com - January 11, 2017 11:25 AM
Focusing on customers = more profitable marketing outcomes.

By embracing new technologies, creating each go-to-market strategy with a fresh approach, taking advantage of the insights that customer data and feedback offers, and connecting with the wider organization in order to direct better business strategies, CMOs are more than capable of driving revenue growth.

The expectations are more dynamic today and yes, the pressure is on to produce results. For marketers who can apply their creativity to coming up with the most impactful ways to utilize all the new and evolving tools at their fingertips through innovative strategies, and who can accept both the power and responsibility of the reborn CMO, driving growth should be a piece of cake.
Marteq's insight:

And that's the value prop summary for the MarTech Industry!

 

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

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[FREE] C-level 2016 Marketing Study | Black Ink Marketing ROI Software

[FREE] C-level 2016 Marketing Study | Black Ink Marketing ROI Software | The MarTech Digest | Scoop.it
From blackinkroi.com - March 7, 2016 7:49 PM
Discover the compelling aggregated results from marketers such as Cleveland Clinic, Frito-Lay, Fruit of the Loom, Mutual of Omaha, Stanley Black and Decker, Toyota, and Walt Disney.

You will learn about their top priorities, obstacles, marketing
technology investments, budget allocations, and how company
culture can make a big difference to their ability to execute.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Marteq's insight:

Although geared towards B2C, its really applicable to all. Note #6.

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7 Advanced Areas CMOs Must Focus On For 2016 - Marketing Land

7 Advanced Areas CMOs Must Focus On For 2016 - Marketing Land | The MarTech Digest | Scoop.it
From marketingland.com - December 2, 2015 11:39 AM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

MIA: Personalization, Predictive, Analytics

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For Success, Marketing And IT Aim For The Perfect Fit - CMO.com

For Success, Marketing And IT Aim For The Perfect Fit - CMO.com | The MarTech Digest | Scoop.it
From www.cmo.com - November 3, 2015 9:18 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Marteq's insight:

At this point, if Marketing and IT are not working together, then Marketing needs to get out of the way of digital progress.

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Top Marketing Priorities for CMOs | Lattice Engines

Top Marketing Priorities for CMOs | Lattice Engines | The MarTech Digest | Scoop.it
From lattice-engines.com - September 13, 2015 6:17 PM

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

Marteq's insight:

According to new research from Demand Gen Report, “The Full-Funnel Effect”...

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[FREE REPORT] The CMO Technology Conundrum And How To Solve It | Oracle Marketing Cloud

[FREE REPORT] The CMO Technology Conundrum And How To Solve It | Oracle Marketing Cloud | The MarTech Digest | Scoop.it
From blogs.oracle.com - April 22, 2015 7:18 PM

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

Marteq's insight:

A smart, thoughtful piece for the MarTech Manager and above. And you can download the report here:  http://demand.eloqua.com/LP=5525 

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Why Marketing Clouds Make No Sense - TechCrunch

Why Marketing Clouds Make No Sense - TechCrunch | The MarTech Digest | Scoop.it
From techcrunch.com - April 16, 2015 8:34 AM

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

Marteq's insight:

One of the more important MarTech articles you'll read this year...or any year.

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Jan Karski's curator insight, April 19, 2015 9:58 AM

añada su visión ...
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Are digital marketers headed for a wipeout? - CIO.com

Are digital marketers headed for a wipeout? - CIO.com | The MarTech Digest | Scoop.it
From www.cio.com - April 15, 2015 9:51 PM

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

Marteq's insight:

No, not heading for a wipeout. But expectations are exceeding reality, and just a matter of time before the complete engine is in place where everyone is in sync. Including the CIO/CMO relationship.

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corneja's curator insight, April 16, 2015 5:58 PM

The post highlights: "Rather than single-mindedly chasing new opportunities, the time has come to build a stronger foundation of core digital marketing disciplines." I believe it is true.

 
CIM Academy's curator insight, April 17, 2015 5:55 AM

Is your marketing strategy more tactical than strategic? This article suggests that most organisations are…
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MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials

MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials | The MarTech Digest | Scoop.it
From cmoessentials.com - March 2, 2015 8:38 PM

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

Marteq's insight:

Proving yet again history repeats itself. The 90's analogy is so apt, and carries across many other facets of this fast moving trend including service providers.

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The Technology behind Marketing - The Missing Link | Capgemini

The Technology behind Marketing - The Missing Link | Capgemini | The MarTech Digest | Scoop.it
From www.capgemini.com - February 8, 2015 7:07 PM

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Marteq's insight:

A post on what should happen, but unfortunately that's not what is happening. The problem?


The marketer doesn't know what he/she doesn't know.


And that's when the problems start: when marketers start their own tech initiatives without CIO guidance. End result: CIO has to step in.

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Forget Shadow IT; Here Comes Shadow Marketing - Gartner

Forget Shadow IT; Here Comes Shadow Marketing - Gartner | The MarTech Digest | Scoop.it
From blogs.gartner.com - February 3, 2015 9:07 PM

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Marteq's insight:

Bear in mind that the IT organization is building a shadow marketing function, as there is a marketing technology leadership void. IT's shadow marketing group is gaining ground, and CIO.com has written about it.


And I'm not entirely sure that CMOs are, or can, tamp down on this.

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Where Are the Marketing Dollars Going? - CIO.com

Where Are the Marketing Dollars Going? - CIO.com | The MarTech Digest | Scoop.it
From www.cio.com - February 3, 2015 8:58 PM
Marketers have also waded into unfamiliar technical waters. In other words, marketing technology and data analysis have upended their profession. Most marketers are still trying to wrap their heads around the complexities of technology and trying to separate hype from reality. Hence, there's a real fear of failure.

Perhaps most frightening of all, the majority of marketers don't really have a plan. They're making reactive marketing tech decisions rather than strategic ones. In fact, Forrester says only 44 percent have a clearly defined and deployed digital strategy.

The bottom line: Lots of scatter-shot marketing dollars hang in the balance, while returns may prove to be elusive.


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Marteq's insight:

And this reflects the thinking of the CIO! Lots of budget into the hands of the CMO, and the prevalent thought is that the CMO doesn't know what to do...and the CIO does. Unfortunately, this is truly the case in many, many situations.

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Why Marketers Don't Understand Marketing Automation - CIO

Why Marketers Don't Understand Marketing Automation - CIO | The MarTech Digest | Scoop.it
From www.cio.com - February 1, 2015 7:01 PM

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Marteq's insight:

CMOs and Marketing Professionals: you're doomed if you don't dig deep with a plan to fully deploy and utilize marketing automation. The CIO is ready to eat your lunch, and the evidence is starting to pile up. Get with the program bubalas! 

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Powered By Technology, The CMO Role Grows Up - Marketing Land

Powered By Technology, The CMO Role Grows Up - Marketing Land | The MarTech Digest | Scoop.it
From marketingland.com - January 7, 2015 6:24 PM

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Marteq's insight:

The second point may be debatable, especially for the mid size organization. Given the significant and wondrous shift towards MarTech, the CMO may need to be utterly and completely focused on that and that only.

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Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog

Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog | The MarTech Digest | Scoop.it
From www.marketingtechblog.com - December 22, 2014 8:46 AM
Sales and Marketing Now Account for 48% of the Corporate IT Budget by Douglas Karr on Marketing Technology Blog


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Yes, business leader, you have a tech budget. But you still need IT. Here’s why | VentureBeat | Business | by Mo Marshall

Yes, business leader, you have a tech budget. But you still need IT. Here’s why | VentureBeat | Business | by Mo Marshall | The MarTech Digest | Scoop.it
From venturebeat.com - November 30, 2014 6:34 PM

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Marteq's insight:

Bingo! And THAT'S why you need (must!) incorporate IT on any and all decisions regarding MarTech acquisition, especially when considering using in-house data.

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