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What's the Future of SEO in a Visual World? - Profs

What's the Future of SEO in a Visual World? - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - September 18, 2014 6:52 PM

Digest...


So, in a world where images drive product descriptions—and therefore drive keyword choices—what do marketers need to change about their SEO practices?

 

1. Evolve from physical characteristics to use cases

There is a difference between describing the physical characteristics of a product and describing how it is used. Good images and videos suggest use cases, thus we need keywords that reflect use cases.

2. Examine how people describe images of your product

With some products, the use cases can vary in important ways. As I described earlier, a blender in a restaurant kitchen is different from a blender in a family kitchen. So, brands must discover how consumers describe images of their products.

3. Feed these insights into visual content creation

I have argued that useful keywords go beyond physical descriptions to use cases, and the very best keywords and product descriptions reflect how people describe images of your product. Therefore, visual content should also be curated based on how customers describe products.

 

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Marteq's insight:

Definitely applicable to B2B, and yet another example how your digital arena is visual.

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Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO - Biznology

Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO - Biznology | The MarTech Digest | Scoop.it
From www.biznology.com - July 1, 2013 8:16 AM

Condensed...


Here are a few tips to help you get started improving the visuals across your web presence:

  • Place high-quality images for your products and services across your web presence.
  • Where possible, leverage existing assets.
  • Encourage your customers to create visual content
  • Size matters.
  • Develop quick, clear titles and useful alt text.
  • When using video, keep things simple. Obviously, a picture is worth a thousand words, so your images already represent a simpler offering than a lengthy article or post. But if you’re considering video along with your images, Rob Petersen noted that videos of “…15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down.”


Marteq's insight:

At this point, I think we're all aware of the importance of images AND video (and if you need further reasoning, click through for details). The impact is significant: from responses to SERP placement. These tips should help.


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Celebritize You's curator insight, July 1, 2013 10:13 PM

Pictures will always speak more than words.
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