When it comes to AdWords advertising, ad copy variations are one of the most important elements to constantly be testing, especially as you only have two or three seconds to differentiate yourself from the competition. In a short amount of time you can double your click-through rate (CTR) with only a handful of ad copy tests.

As anyone who manages AdWords campaigns knows, any time you boost your CTR your Quality Score (QS) will go up, your cost per click (CPC) will go down and your overall campaign profit will increase as long as the landing page conversion rate remains the same.

One thing to always keep in mind is that you need to make sure your ad copy tests are scientifically accurate so that the results you get will provide a lasting benefit.

The good news is that I'm going to walk you through exactly how to conduct a scientific ad copy A/B test for AdWords and how to make sure your test results are statistically significant.

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