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Scoop.it!
Our latest eBook, The Autoresponder eBook for B2B Marketers, is written for B2B marketers who want to learn how to best use one of online marketing’s neatest tools—the autoresponder. We recently published the Marketing Automation Best Practices: 2013 Autoresponders Study, which uncovered some very interesting facts about autoresponder usage (or lack thereof) among 500 top B2B companies. In case you missed it, you can download the study here. 
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Scoop.it!
Learn about progressive profiling, and how it helps you improve your lead intelligence and increase conversions. Excerpt... Progressive profiling technology, a feature that is usually an extension of dynamic form fields, allows you to set up iterative forms that enable you to designate which questions appear based on what you already know about a particular lead. That way, every time a lead fills out a form, you are progressively collecting valuable new information about them while keeping your forms short and easy to complete. This enables you to build up the amount of information, or intelligence, you collect about your individual leads without causing more friction in the conversion process. Ultimately, progressive profiling technology enables you to collect the right information from your leads -- at the right times.
Marteq's insight:
We love progressive profiling, and the benefits (delineated in this article) are only attainable with a solid marketing automation platform (like HubSpot). The article is a good tutorial on progressive profiling.
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Have you downloaded this yet? WHAT? You haven't? Whaddayadoin? Get on it!