Sales automation: Sales automation tools use predictive analytics and automated decisioning to recommend next best actions to sales teams at the right moment in time. Thanks to automation, sales teams can have a proactive response to a moment in the sales cycle that’s more likely to close a deal. No wonder 65% of companies are using sales automation tools for customer engagement, and 71% are planning to add to or invest in the technology in the next two years, according to a Pegasystems survey.

Marketing automation: Marketing automation tools proactively guide marketers with recommendations on the most relevant actions, offers and content to offer customers. By automating time-consuming manual tasks, such as lead assignment, segmentation and lead nurturing, marketing automation tools free leaders to focus on core competencies, such as building targeted campaigns.

Robotic automation: Robotic automation software automates mundane tasks and processes otherwise performed by humans. By automating these standard business processes, robotic automation technology eliminates time-consuming activities for busy support agents, and the speedy processing of these activities contributes to a more positive customer experience.