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When comparing Pardot vs. Marketo, you’ll need to know the pricing and features breakdown for each tool. You could pay less for Marketo per month, but add-ons may nickel-and-dime you pretty quickly. You’ll also need to know how much manpower you have, as both of these options require a significant time investment for learning and configuring the product. Steep learning curves ahead. 
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Joemktg's insight:
It really is a ridiculous amount of money for the size of the DB.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Joemktg's insight:
Yup: sure looks like marketing automation is slowing down.
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Marketo announced that its LaunchPoint partner ecosystem has doubled in size since its inception in 2012. LaunchPoint now houses roughly 400 applications, offering applications that address areas such as analytics, mobile, video and content marketing. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Joemktg's insight:
FYI. A healthy growth rate as we continue to debate best of breed vs. cloud.
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Marketo announced its third quarter results, highlighting revenue of $39.3 million, a 54% over the previous year. The vendor also noted that its customer count increased to 3,499 and subscription dollar retention rate rose to an average of 108% ˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅ Receive a FREE daily summary of The Marketing Technology Alert. Subscribe here: goo.gl/xSjgGT (your privacy is protected). ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄
Joemktg's insight:
And the beat goes on. This will continue for the next 5-7 years as existing markets are penetrated and new markets are uncovered.
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After Salesforce partnered with Omnicom and Adobe allied itself with Publicis, Marketo becomes the third marketing platform to partner up with a host of digital agencies.
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Joemktg's insight:
Talk about cutting down on sales expenses! Instant channel penetration for Marketo.
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Basic/ Excerpt... DiscoverOrg, a provider of information technology sales and marketing intelligence tools, announced Marketo Webhooks for DiscoverOrg, an application designed to provide real-time data on customers and prospects.
DiscoverOrg and Marketo joint customers can activate a Webhook from within their Marketo environment. When a customer or prospect fills out a web form, Marketo queries the DiscoverOrg database for any missing information. The new data is captured and sent back to Marketo where it is automatically appended to the existing contact or lead information in the customer’s account.
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Joemktg's insight:
Given the timing, this was in the works before Marketo's platform announcement. Regardless...
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Advanced/ Excerpt... Saying that the cloud vendors are “missing the point,” he continues, “the right platform needs to bring a core set of capabilities, and then be open to third-party solutions that build on the common foundation.”
Touche. Thus, Brinker’s pronouncement is at once about Marketo itself and about the idea that openness will trump closedness — that pursuing a one-stop-shop approach may lead to some black Mondays down the road.
Nobody knows what’s going happen. That’s what makes this such a great story. Remember that the cloud factories are hardly all alike, and most of them understand very well the benefits of playing well with others. Salesforce has a vibrant community of independent developers to build extensions and fill gaps. Even Big Blue has championed an open data exchange and a protocol to power it.
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Joemktg's insight:
More on the Marketo platform. Again, two big issues: (1) no one MAP has sufficient number of customers for an ISV to be satisfied, and related (2) the costs often do not justify participation (hard and soft costs).
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Intermediate/ Excerpt... The trick to winning these benefits is becoming a platform in the first place. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Salesforce.com, Oracle, IBM, Adobe, Microsoft, and other contenders to own “customer experience platforms” all did it the hard way, by first building up a big customer base for their conventional systems and then opening that universe as a platform to app developers.
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Joemktg's insight:
It is a royal pain to play in the AppExchange. From dev to QC to vendor evals…and all the associated costs (including SFDC costs!). So why do AppExchange participants do this, esp. when the SFDC sales team is not pushing your product? Because SFDC has the footprint, and it’s a size 24 shoe. I’ve got to think that the LOE for the 3rd party ISV to participate in the Marketo ecosystem is the same pain. The real question: will it be worth it? After all, Marketo’s shoe size is a 4 relative to SFDC, so you just can’t expect the same ROI. If I’m an ISV, I’m very cautious about this…and others!
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Marketing has changed more in the last five years than in the 100 before that. The speed of change in marketing is picking up its pace, and it’s going to keep accelerating. The implication is that marketers will need a customer engagement platform to keep up. Here's why marketers need a platform, and what that platform looks like. Advanced/ Excerpt... Here’s what a marketing platform needs to deliver:
Lastly, as discussed above, a true platform needs to be open to allow other marketing applications to tap into their data repositories, workflow capabilities, analytics, and so on. A true platform provides a backbone of common orchestration, common management, and common measurement, competing with the other platforms to provide the most complete ecosystem of marketing solutions.
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Joemktg's insight:
There's far more to the footprint than this, and as each day goes by, I am further convinced that it is folly to try to incorporate everything under one roof. You pick your spots.
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Hootsuite will provide Marketo with lead generation through social media Basic/ Excerpt... Social media management platform Hootsuite is joining forces with marketing automation software maker Marketo to provide lead generation capabilities from social media. The integration is available exclusively to Hootsuite Enterprise and Marketo customers, and is the latest external partnership available in Hootsuite's App Directory.
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Joemktg's insight:
Very nice, convenient. And smart.
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Two top tier vendors with complex offerings. CT for the comparison.
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