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The MarTech Digest
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iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how. 
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VoilaNorbert MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
Marteq's insight:
Some free, some paid. Hey: we all have a few gaps in our database. Click through for the links.
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MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
Marteq's insight:
And thus the rationale for 3rd party data integration with the in-house database...especially built-into CRM and MAP. With a monthly shrink of 2.5-3.5%, within a short period of time a DB becomes filthy.
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MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
Marteq's insight:
So simple. And the author digs into the quid pro quo, the promise words, etc. But the big point: ask, ask, then ask again.
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iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.
Marteq's insight:
More List Building 101 hints. Again, there are a shipload of great ideas here: http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building
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iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.
Marteq's insight:
Even more powerful? Having slide-overs, pop-ups, headlines to capture email addresses. Go here for a ton of ideas: http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
I don't think any of us are surprised. On average, we find list decay running at a 2.5-3.5% monthly rate...across any industry.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
Excellent guidance, and Formstack would know.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.
Marteq's insight:
With regards to #1: look for a wonderfully simple sign-up form. Start your search here.
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Marteq's insight:
I'd love to see a quick pivot table for number of fields and speed of email list growth. Fewer the fields, more responses.
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Marteq's insight:
It's a build vs. buy decision. Either way, it's non-permission, so expect low open rates. And don't do this for Canada (see CASL).
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Marteq's insight:
Even if you don't use WP, you get the idea. The results are dramatic.
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Marteq's insight:
MIA: organic search. See the article posted a bit earlier (scroll down a bit to view it).
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Q. Please indicate the level of EFFECTIVENESS for each of the email list growth tactics your organization is using.
Marteq's insight:
Events #1, where there is a clear quid pro quo: information for information.
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Digest... Dun & Bradstreet, a provider of data and analytics services, has purchased NetProspex, a provider of B2B marketing data management services, for $125 million.
The pairing of NetProspex’s data services platform and its approach to measuring data quality with Dun & Bradstreet’s global commercial database positions B2B marketers to gain deeper insights into their target audiences, The move aims to provide a single source to help B2B marketers identify, analyze and prioritize opportunities.
NetProspex will continue to operate out of its headquarters located in Massachusetts and its employees are now part of Dunn & Bradstreet. The company’s CEO Michael Bird will become the general manager of the rebranded “Dun & Bradstreet NetProspex” and will report to Josh Peirez, COO of Dun & Bradstreet.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
D&B just jumped to the head of the class. At $125MM, that's a great deal.
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Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced IT Deal Alert Priority Engine™ for Inside Sales and Marketing and Deal Data™ for Data Scientists, two new project intelligence services to help sales, marketing, and data science teams to identify new prospects, prioritize accounts and provide more intelligence in real-time. Both services are powered by Deal Data, TechTarget’s proprietary IT purchase intent data derived from the real-time research activity and buying signals generated by millions of buyers across our network every day. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
FYI. You'll also want to look at RainKing as an alternative.
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Digest... List buying is the best way to grow email lists “The days of list buys are behind us,” says Quinn Jalli, SVP of digital marketing services at Epsilon. “Questions around lead quality, legal compliance, and the value derived from list buys have led the smart marketer to move away from them.”
List buying is dead The truth of a topic is often gradient, nuanced. List buying is no different. List buys of questionable sourcing and quality are coming to an end. However, responsible marketers can still grow their list by purchasing data from affiliates and via other non-organic methods.
Organically building a list is slow Organically building lists was difficult in the past largely because of a lack of options and resources on the marketer's part. Now, in the age of the increasingly vocal customer—and social media—taking a more organic approach to building lists is a perfectly viable option.
A large list is more powerful Email service providers have grown increasingly intolerant of spam tactics, many of which revolve around reaching as many inboxes as possible. Ethics issues aside, the data and technology that has flooded the marketing space has made maintaining large lists more trouble than the effort is worth.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Take a segmented view of the world, e.g., by persona. Then go out and find those initial contacts and concurrently build your own list. Bottom-line: it takes time.
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Marteq's insight:
An excellent summary of the available resources to enhance your database. Honestly, solid work to build your complete database of your targeted universe should make inbound marketing superfluous.
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I looked across the web and found five proven list building strategies that are backed by hard data and case studies. This way, you know you’re trying out something that has worked for others in the past. Digest... 1. OkDork: Redesign Your Homepage and Increase Email Signups by 300% 2. Brian Dean: Turn Your About Page into a Squeeze Page and Convert at 6% 3. Brian Dean: Entice Readers With the Content Upgrade for a 785% Boost in Conversions 4. Use Twitter Lead Generation Cards and Improve Your Cost Per Lead by 500% 5. Do a List Building Challenge and Get a 43% Landing Page Conversion Rate
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Some ideas to fool around with. Click through for the details. Bottom-line: not that easy.
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Infogroup Media Solutions has launched a new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for B2B marketers. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
FYI. Just be sure to investigate the various sources.
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Digest... Step 1. Optimise your web sign up ►Optimise your form ►Make the form visible ►Use double opt in ►Add a preference centre Step 2. Grow your list organically ►Offer something in return ►Utilise social media ►Run competitions ►Promote at events ►In-store opportunities Step 3. Manage your list ►Practice good hygiene ►Clean hard bounces ►Don’t be afraid to unsubscribe ►Refresh your data
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Incentives. It's the path to high probability list building. Careful though: your price point needs to support those incentives.
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Once a Hushly member has downloaded vendor content, vendors can send emails to the member via Hushly. This allows communication without the vendor actually receiving the member's email address. Members can block messages from a vendor if they wish.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
It circumvents the need to supply an email address through the use of an intermediary (Hushly). Of course, it depends on participation on both sides of the equation.
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Digest... 1. Header Bar This section is prominent, and it can be made to float down with navigation so it's always there. To add such a toolbar to your website use HelloBar, ManyContacts, or similar solutions. 2. Pop-Up Notice When Users Go to Close the Website Window The idea behind this is to track users' behavior (mouse flows) and display a notice at the very moment when they're trying to leave the site. Use services such as BounceExchange, Picreel, or Marketizator to add it to your website. 3. Top-Right Corner 4. At the End of Every Post ► Receive a FREE daily summary of The Marketing Technology Alert ◄ 5. On Your "About" Page Acknowledge a visitor's first time to your site. You can redirect them to content prepared especially for beginners and position yourself as an expert. Use a plugin such as Hybrid Connect and add a well-designed lightbox popup to your site. 7. The Footer of Your Website 8. Sidebar 9. Content-Aware Sliding Popups A sliding popups shows up only when a visitor has scrolled down to a particular part of the website. 10. Splash Page A splash-page is a variation of a landing page that shows up only to first-time visitors. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
And there are details and examples when you click through.
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