“A personal (brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression.” – Bernard Kelvin Clive
Colleen Eakins makes a great point: whether you like it or not, you have a personal brand and, in particular, an online reputation. As we say at Scoop.it, "you are the content you publish".
So you should do something about this as she points out and goes on to give some interesting tips. While most of these tips are practical, one which is much harder than it seems is "start blogging". Blogging is something than I've seen a lot more people start than succeed at. Why? Because it takes a lot of time and talent to be successful with blogging. If you're not sure to have both, your blog is likely to end up empty or outdated which is going to hurt... your personal brand.
Back to square one.
The solution? While creating original content every week is tough when you have a full time job already, you're already sitting on a content goldmine. By curating what you found valuable to read, you'll help your network not only understand what your expertise is but you'll bring them valuable insights and chances are they'll be grateful for that.