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In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.
As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.
Which means the challenge for all of us is to keep up.
The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.
If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.
Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.
Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.
Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/
Via Gust MEES
Does your content marketing need an upgrade?
If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results.
In fact, one of the reasons they’re doing well is because they’re always on the lookout for how to do things better.
Know why so many content marketers struggle? Well, because content marketing is hard.
You heard it. I said it. Content marketing is hard.
Here’s why:
You’ve got to understand your audience
Get smart about your business needs
Develop content that meets both the requirements of your business and of your audience
Plan all that content
Optimize all that content
Promote all that content
Measure all that content
Update and republish all that content
And plan more content based on what’s working
Rinse and repeat. Month after month.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
Via Gust MEES
Computational thinking is the process of logical problem solving that allows us to break down challenges into manageable chunks. It is ‘computational’ not only because it is logical in the same way that a computer is, but also because this allows us to turn to computer power to solve it.
As Jeannette M. Wing puts it:
“To reading, writing, and arithmetic, we should add computational thinking to every child’s analytical ability. Just as the printing press facilitated the spread of the three Rs, what is appropriately incestuous about this vision is that computing and computers facilitate the spread of computational thinking.”
This process is at the heart of a data journalist’s work: it is what allows the data journalist to solve the problems that make up so much of modern journalism, and to be able to do so with the speed and accuracy that news processes demand.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy
Via Gust MEES
Social selling.
If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties.
The reality is much simpler – and much less awkward. Social selling is just using social media to generate relationships, leads, and eventually, sales.
Here’s how LinkedIn’s Sales Solutions team defines it:
Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.
The term has become more popular in recent years. Surprisingly, it’s actually more widely used than even the term “content curation”.
Via Gust MEES
To gain readers’ attention and trust it is evidently not enough to create a top 10 tools list by searching on Google and then picking the best items from existing lists, or to pull together a few interesting article titles on a topic with their introductory paragraphs.
Unless your readers are not very interested themselves into the topic you cover, why would they take recommendations from someone who has not even had the time to fully vet and verify his own suggested resources?
Picking what superficially appears to be interesting content just by reading titles or curating and suggesting content to your readers by leveraging tools that do this automatically is like recommending movies or music records based on how much you like their trailers or their cover layouts.
By using this approach how many times are you going to recommend truly valuable resources versus how many times is your recommendation going to lower your credibility and authority just because the content you have recommended is actually quite shallow, provides no new insight, or it is even copied from somewhere else?
Via Jeff Domansky
Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale.
Content curation is what turns a warehouse full of art and artifacts into a museum. A good curator sifts through the content to find pieces that are valuable for an intended audience. Their job is to direct attention to worthy content—and in doing so, make the museum a worthwhile place to visit.
Your blog readers and social media followers are drowning in content. You can be the content curator that helps direct their attention to what is most helpful, educational, or entertaining. Content curation, as part of your editorial strategy, can help make your blog a more valuable destination for your readers.
But the benefits go both ways; as you help your readers find great content, you’re helping your organization, too. Here are just a few ways curated content can help advance your marketing goals, and some of our favorite curating tools.
Via Jeff Domansky
Looking for the latest and best tools to help you curate faster and in a more organized way? When it comes to productivity, I find these 10 tools the best
Via janlgordon
"I still have to do all the searching for new and good content sources and filtering the content I get. Separating the crap from the awesome. All by myself. This is hard work and very time consuming"
Via Robin Good
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There are so many pitfalls in content marketing. Here are 5 content marketing mistakes that scream amateur. Your goal should be to create content that is instantly helpful to the reader. Make their life better in some tiny way. By giving them an instant return on their time, they’ll continue to invest time reading your content. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
Via Gust MEES
The article itself, as a form of writing, has been devalued to the point where its essential value is zero. ... Chasing page views is a losing battle. Building a stable of committed, enthusiastic subscribers is the only way to sustain a news product in the Internet era. Journalists who are able to help do this will become increasingly valuable. A reporter who can pull in 1,000 paying subscribers is more than paying their salary. For some reason, I keep seeing news organizations hire reporters for continuous news desks or breaking news beats. Their job is to populate the website with articles throughout the day. At the national level, this makes sense. You can build a business with enough scale where a page view play is achievable. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://www.scoop.it/t/journalism-code-and-data
Via Gust MEES
Content curation can be a socially valuable as well as an economically sustainable, if not altogether profitable, activity.
When making a choice, choosing a solution, a product or a tool, if there are too many available choices, we find it hard to select.
On the other hand, when there are few, selected options, and there’s someone expert who we trust that explains their value to us, we are instead much more inclined to pick one.
In a system where there are huge quantities of apparently alternative options, there is always the opportunity to organize, pick and select groups of items based on specific needs, requirements, objectives, costs as well as on many other variables.
Via Jeff Domansky
Most people believe content curation is a relatively recent, Internet-born trend, generated by the constantly increasing amount of unverified information available online.
The general belief is that “content curation” is a content marketing tactic, designed to provide value to the reader and to save time and writing effort to the author/publisher. Such curation, according to most articles you find online, consists of searching and gathering already published content on a specific topic and to organize it together into a reading list, an anthology or a compilation.
In reality, the key elements of an editorial curation practice (finding, gathering, organizing/arranging, value adding, sharing) have a long history and have been utilized by man since thousands of years, to preserve, organize, uncover and highlight valuable poetry, philosophical ideas as well as historical and artistic works.
Historically, the need for curating content, appears to have arisen as a solution to two key needs:
1) to preserve valuable work before it would disappear
2) to facilitate the discovery and appreciation of valuable literary works, for future generations....
Via Jeff Domansky
Content Marketing is more than king or queen, it’s more than a channel. It is the catalyst and enabler for every other channel we use for growth.
Via janlgordon
Be more effective – fix these 9 common mistakes that content marketers make – Content Marketing Institute
Via janlgordon
Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…
Via Robin Good
Content Curation Takes Time
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In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.
As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.
Which means the challenge for all of us is to keep up.
The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.
If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.
Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.
Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.
Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun!
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/