As the battle for the living room heats up, Brightcove bets big on Apple TV | Video Breakthroughs | Scoop.it

"The mythical Apple television set that everyone talks about is already here," said Jeremy Allaire, CEO of Brightcove, sipping an iced cappuccino with The Verge on a particularly hot New York morning. "AirPlay is the trojan horse that has put connected TVs into every household with a iPhone or an iPad."

 

Today Brightcove announced that its App Cloud platform will create a toolkit to focus on helping media companies create dual-screen apps: programs which use the iPhone or iPad as a remote control while streaming HD video to television sets through an Apple TV. This technology, AirPlay, will soon work with Apple computers as well, provided they are running the newest version of Apple's Mac operating system, Mountain Lion.